Barrington OPS - Expansion of Online Training Offering

PROJECT DESCRIPTION: We want to expand our online training offering using a tool that's new to us, BrightSpace. We have delivered our training offerings in-person and with a live instructor on Teams/Zoom, but we believe there's an opportunity to build many of our courses without a live instructor. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new offering. Initial questions to brainstorm include, but are not limited to: 1. What is our target market? How do we position the training (and our company)? 2. How do we establish our brand: Build awareness, create relevance, acquire customers, and defend any early success? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How can we organize our marketing around a "trigger" that creates urgency and makes timing for the offer perfect? We also need insights into our training material itself and how it can be enhanced to align with best practices in online learning and adult education. Our team, Barrington OPS, is a small team of six with Barrington Consulting Group that works very closely together with the goal of increasing private sector business for the company. We focus on Lean Six Sigma, continuous improvement, and personal productivity. We're a small but diverse team of highly motivated individuals. You will love working with us because we love working with students. We're constantly experimenting with our services and trying new things. We almost always have a co-op student on our team and realize the insights and value that can come from students. You will have autonomy in your work and our team will always be available for advice and guidance as you go. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 5 TIME COMMITMENT PER STUDENT: 70 hours KEY PROJECT ACTIVITIES: Market research for online learning/training Best practice research for online learning / adult education Develop go-to market strategy Create marketing materials Review our course offering and provide feedback IDEAL ROLES/RESPONSIBILITIES: Market Researcher / Marketing Analyst (3) Adult education / online learning researcher (1) Designer (1) PROJECT MENTOR NAME: Robert Newcombe

HP Change - Mentorship Platform for High School Students

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: HP Change is developing a user-friendly solution for high school students to readily access career experiences with workplaces - including mentorship, internships, and more. This project will encompass many phases, but will start with market research to determine the wants and needs of both students and employers. For the past four years, HP Change has working with schools and youth organizations to deliver career and community experiences. The purpose is to provide opportunities for young people to learn about their interests and make the difference they want to make. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market Research - interacting with workplaces to understand how they currently interact with students, what are their hopes for talent development, what functions must be included in a potential solution, etc. Program Creation - assessing customer feedback to develop pilot programming and shape the main features/functions of the future platform solution. Marketing/Sales Strategy - identifying the opportunities to obtain users as we work to test this solution and launch this product. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Data Manager - responsible for any data/feedback collection and how it influences the development of this solution. Program Manager - responsible for the actual execution of a pilot program that connects students and employers, as well as designing what each phase of the project/program would look like. Marketing/Sales Manager - responsible for understanding the opportunities to gain users/customers on both the student and workplace sides, as well as beginning to execute on these opportunities. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Consolidated data report (customer feedback) on what the business opportunity is Pilot Project outlined and to be delivered Strategic Plan that encompasses the direction of the project

Marketing Material Development

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: EngKidz is looking to develop marketing material to increase sign-ups for our STEM programs. We are looking for students who can create effective marketing campaigns on various platforms. EngKidz provides innovative hands-on virtual and in-person STEM programs for elementary school age kids, and we need to reach parents, teachers and recreations centers etc. Students would enjoy the wide range of platforms they will get exposure to while developing marketing material and strategies for an exciting business concept. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Create digital marketing materials for blog, social media, and website Create print marketing materials (Flyers and/ or Infographics) Target Parents, Teachers, Institutions (recreation centers and schools). Use Canva, Camtasia and other platforms IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Project team will comprise of 2 students working 70 hours for 7 weeks. Students will need to work in a team, perform research, and develop the right marketing material for the target audience. Core skills: Teamwork, Innovation, Communication FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

Email Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our company is leading with e-com and has members in our team that have generate over 100M+ in sales! To accomplish this, we expect the student(s) will: Upload emails (we already have the content ) using Klaviyo. Assist with a social media video launch to promote our organization Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Instagram REEL Content Creators!

We are GEMS, a social media learning platform for kids & tweens. We are hiring 4 interns to create bite-sized videos of educational content for kids ages 4 to 13 years old. The LevelUp project will pay each student 1400 CAD if you complete the following project tasks listed below : To complete this option EACH student MUST complete a total of 60 videos by March 31, 2022. *This is easy because it's TikTok fun! This task option is for the personalities who like to socialize and create video content! EACH student MUST select one of the Video Options HERE to create an educational video for kids ages 4 to 13 years old. Each video will be targeted towards a single age group and not the full range of ages. Please read carefully the requirements for each option. After you have met all the requirements of the video feel free to bring your creative energy to the video! EACH video MUST be at least 1 minute LONG and ideally no more than 15 minutes LONG. Please create in portrait mode. EACH video CAN be like a TikTok video OR it can be visual slides with voice narratives. You can dance, you can sing, you can speak, you can act, you read aloud, you can create PowerPoint slides with voice, or you can make social videos like TikTok or REELS but remember it is for KIDS so be appropriate and cautious! You will ideas and tips in each option below. EACH student MUST get the approval of the videos they will create FIRST and then upload the approved videos. APPROVAL and UPLOAD HERE Note the goal is NOT to exceed a total of 80 hours to complete the project o so do NOT overthink the creation. Some videos can be as simple as reading a book video or a summary of a book like an example above. Some videos can be as simple as dancing or singing your 3’s timetable facts. Remember when you had to learn them? Pick a video option from the list that you understand and feel comfortable making, there are lots to choose from! If you like the work and do a good job we can hire you to do more for the same price post the deadline of March 31, 2022.

New Product Design

Ancestral Hands Midwives is looking to diversity our revenue by creating our own line of Afrocentric merchandise. As a non profit organization we don't want to spend all of our time asking for funding, instead want to create our own source of revenue by selling unique products that align with our values. We believe this project will require: Brainstorm merchandise ideas Researching potential manufacturers and obtain quotes Brainstorm t-shirt design ideas Developing a prototype of a recommended product design The final deliverables include: A report on the research, findings, and general design recommendations for prototype you developed. Provide a recommended design and manufacturer for a t-shirt that we can sell as a fundraiser. We are excited to work with students who support our mission and want to have fun creating unique merchandise. Whether you're a fashion student, artist or you're just interested in what we do, we want to work with you.

Business analysis and competitor review

The goal is to provide a business analysis document to assess several different factors of what other companies in the industry are doing. The use of the document will be to leverage other companies’ experience in enhancing the current business model and determine if there are any strategic initiatives that can be undertaken. This is an excellent opportunity to work on real-world business, competitor and strategic analysis, and to develop skills in business research and strategic analysis. We hope to expand your skills and experience, and that as we grow in the future, you would consider potentially joining us as a member of our team.

Marketing AR Course for Youth

We have a cool new course we're forming, and want to market as an online offering and license it to youth camps! We have a fun way for youth (or anyone) to learn how to develop cool Augmented Reality for Snapchat Lenses using only free tools and resources, and an easy process (we've taught grade 10s to do it in a few hours and they had a blast). We're hoping we can turn this into the start of a whole series of courses on developing digital interactive media for youth. Banging Rocks is a tiny company that does Virtual and Augmented Reality for positive impact with an emphasis on transdisciplinary arts. As a for-profit company we're at a unique intersection point of the arts, academia, industry and not-for-profit worlds.

Digital Content SEO Optimization 2

We would like students to help us with taking written content and optimizing it for search engine visibility. This will involve incorporating the following into the written articles using provided suggestion tools: Insert Focus Keyword(s) at appropriate keyword density Add additional relevant keywords and phrases Page Metadata optimization Image, Alt Tag, and Image Title insertion and management Internal and External Link Insertion Readability and Sentiment FAQ Creation Content Extension and Enhancements The tools provided will score the content for SEO and provide a benchmark for successful optimization

Digital Content Creative Writing 0331

We would like students to help us with creating digital marketing content in the form of blog articles, social media posts and email newsletter copy. The articles and other content will be based on topics we will provide for you. These will cover a broad range of subjects related to our niche of RVing, light truck parts and accesspries, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization. In addition to the articles, social media posts will need to be provided to promote the article. Finally, we require copy to be written for our email newsletters.

The Dr. Vibe Show™ - Website Manager

The Dr. Vibe Show™ is looking for a website manager with an analytical mind and a detailed understanding of Search Engine Optimization (SEO). The goal is to improve the website's ranking, improve the User Experience of the website Close communication between the Video Audio Editor and Dr. Vibe himself will be required in order to complete projects in a timely manner. Another goal is install Google Ad Manager on The Dr. Vibe Show™ website.

The Dr. Vibe Show™ - Video And Audio Editor(s)

The Dr. Vibe Show™ is looking for a talented Audio Video Editor(s) to be responsible for editing, and producing photos and videos for internal and external purposes. This individual(s) would be a talented editor and will assemble recorded footage into a finished project that matches the The Dr. Vibe Show™ brand and vision. The final products should be suitable for broadcasting on various social media platforms. Working closely with Dr. Vibe himself, this person should have good communication skills, teamwork ability and take initiative when completing tasks.

Create Enticing Lead Magnet and Funnel for Brazily Dance Instructor Course

The main goal of this project is to create an enticing lead magnet and funnel to generate leads for Brazily Dance Instructor course. This will involve several different steps for the students, including: - Researching the Brazily Dance Instructor course and the target audience. - Developing a lead magnet that will be attractive to potential customers. - Creating a funnel to capture leads from the lead magnet. - Optimizing the lead magnet and funnel for maximum effectiveness. - Testing the lead magnet and funnel to ensure it is working properly.

Brazily Dance Apparel Design Project

The main goal of this project is to create designs to be placed on T-Shirts and other apparel aligned with our Brazily Dance brand. The designs should be creative and focus on the benefits of dance and help increase brand awareness.

Brazily Fitness Inc. Website, Landing Page and Checkout Page Audit

The main goal of this project is to edit the copy and design of Brazily Fitness Inc.'s website, landing page and checkout page to make them as user friendly as possible and improve SEO. This will involve several different steps for the students, including: - Auditing the existing website, landing page and checkout page to identify areas for improvement. - Editing the copy and design of the website, landing page and checkout page to make them more user friendly. - Optimizing the website, landing page and checkout page for SEO. - Testing the website, landing page and checkout page to ensure they are functioning correctly.

Video Editing Project for Brazily Fitness Inc.

The main goal of this project is to create videos for Brazily Fitness Inc. that can be used to promote their certification program, Brazily Dance, on Instagram, YouTube, and TikTok. This will involve several different steps for the students, including: - Researching Brazily Fitness Inc. and their certification program, Brazily Dance. - Creating video content for Brazily Dance that can be used on Instagram, YouTube, and TikTok. - Editing video content to ensure it meets the standards of each platform. - Optimizing video content for each platform. - Developing a strategy for promoting Brazily Dance on each platform.

Brazily Fitness Inc. Fundraising and Investment Project

The main goal of this project is to help Brazily Fitness Inc. with fundraising, grant applications, and finding potential investors. This will involve several different steps for the students, including: - Researching and identifying potential investors and grant opportunities. - Developing a comprehensive fundraising strategy. - Creating a detailed business plan and financial projections. - Writing compelling grant applications and investor pitches. - Developing a marketing and advertising strategy to increase visibility for the brand. - Identifying new ways to increase revenue and grow the business.

Create Email Marketing Sequence for Brazily Fitness

The main goal of this project is to create an email marketing sequence to send to leads for Brazily Fitness Inc. This sequence should be designed to increase visibility for the brand, get people interested in taking classes with Brazily Fitness (either in person or online) or signing up to become instructors (which is the main goal).

Generating Contact List of Gym Owners/Managers and University Fitness Departments for Brazily Fitness

The main goal of this project is to generate a contact list of gym owners/managers and university fitness departments for Brazily Fitness. This will involve several different steps for the students, including: - Researching gyms and university fitness departments in the area. - Identifying contact information for the gyms and university fitness departments. - Creating a database of the contact information. - Developing a strategy for contacting the gyms and university fitness departments.

Audio and Graphic Design for Brazily Fitness Podcast Channel

The main goal for the project is to create and launch a new podcast channel for Mariana Santos, founder of Brazily Fitness, to increase visibility and interest in the company's certification programs and classes. This will involve several different steps for the students, including: - Collaborating with Mariana Santos to understand her vision for the podcast channel and the target audience. - Editing audio recordings for the podcast episodes, ensuring high quality and engaging content. - Creating graphic designs for the podcast channel, including cover art and promotional materials. - Developing an intro and outro for the podcast to establish brand identity and engage listeners. -Upload episodes on podcast platforms with appropriate descriptions and links