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Toronto, Ontario, Canada
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Marketing Strategy
We want students to help us build a marketing strategy plan to grow and engage our target market: {replace this text with description of target market} . We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition?
Website Development for FindGrant
We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through modern site building tools with e.g. Expo, Javascript and HTML This will involve several different steps for the students, including: Building a website, with our assistance in providing the content and guidance. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.