Four Star Mushrooms B2B Branding Strategy and Go-to-Market Plan

The main goal of this project is to create a comprehensive B2B branding strategy and go-to-market plan for Four Star Mushrooms. This will involve several different steps for the students, including: - Researching the current B2B market and Four Star Mushrooms' current position in it. - Developing a comprehensive branding strategy that includes a unique value proposition, target audience, and messaging. - Creating a go-to-market plan that outlines the steps needed to launch the new branding strategy. - Developing a marketing plan that outlines the tactics and channels needed to reach the target audience. - Creating an estimated or approximate budget and timeline for the project.