Psychotherapy Training Institute – SEO Strategies

PROJECT DESCRIPTION: Psychotherapy Training Institute (PTI) provides high-quality services in three primary branches: clinical supervision, continuing education and certification. These services support mental health professionals, including but not limited to: counsellors, psychotherapists, social workers, marriage and family therapists, occupational therapists, and psychologists. This company started as a result of limited options in the professional field. For example, supervision services offered through PTI are not available anywhere in Canada. Our company brings innovative solutions for Canadian clinical practitioners. This project focuses on SEO Strategies that assists strategic development for continued growth. This is an opportunity to bring your ideas to a start-up that is changing the face of service options for mental health providers across Canada! KEY PROJECT ACTIVITIES: This project will be focused on PTI's 3 primary services: (1) Clinical Supervision, (2) Certifications, and (3) Continuing Education or Training. Students will create content to enhance SEO, such as blogs, podcasts, social media posts, etc. Students will assess and evaluate current SEO strategies to replace with enhanced or optimized options. Students will offer ongoing feedback to enhance user experience. IDEAL ROLES/RESPONSIBILITIES: Possible Roles would include Project Manager/Team Lead; Coordinator; Developer Students will: · Research and develop a list of relevant topics for SEO · Develop key words based on selected topics · Create and develop high quality content · Utilize key words and topics in meaningful placement points through website and communication strategy · Evaluate current website and content delivery for better client/user experience · Determine the best type of SEO for PTI · Students will present a SEO strategy through data visualization (linked to final project deliverable) FINAL PROJECT DELIVERABLES: Students will translate data and insights created by the team to present a detailed visual report. Students will focus primarily on data visualization with action-oriented recommendations, methodologies and plans for PTI’s next steps. The team will record this data visualization presentation, submitting the recording and documents to the company owners. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED : (English/Français): EN All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. Preference for February start February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: [please indicate either 30 hours, 50 hours, or 70 hours]: 70 WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request 5 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jessy Forseth EMAIL ADDRESS/ADRESSE E-MAIL: info@mypti.ca

Psychotherapy Training Institute – Communication

PROJECT DESCRIPTION: Psychotherapy Training Institute (PTI) provides high-quality services in three primary branches: clinical supervision, continuing education and certification. These services support mental health professionals, including but not limited to: counsellors, psychotherapists, social workers, marriage and family therapists, occupational therapists, and psychologists. This company started as a result of limited options in the professional field. For example, supervision services offered through PTI are not available anywhere in Canada. Our company brings innovative solutions for Canadian clinical practitioners. This project focuses on communication and receives ongoing reports from a SEO team. This is an opportunity to bring your ideas to a start-up that is changing the face of service options for mental health providers across Canada! KEY PROJECT ACTIVITIES: This project will be focused on market research on PTI's 3 primary services: (1) Clinical Supervision, (2) Certifications, and (3) Continuing Education or Training. Students will solve the current communication challenge that PTI faces as a new company offering services that did not previously exist in Canada. IDEAL ROLES/RESPONSIBILITIES: Possible Roles would include Project Manager/Team Lead; Researcher; Analyst, Coordinator Students will: · Develop a full communications strategy with content that addresses key areas · Develop communication that provides brand alignment, customer alignment and budget alignment · Define impact and drafting impact reports · Define success metrics for all communication channels · Create communication content that drives higher customer engagement · Students will present a communication strategy through data visualization to that enhances brand recognition (linked to final project deliverable) FINAL PROJECT DELIVERABLES: Students will translate data and insights created by the team to present a detailed visual report. Students will focus primarily on data visualization with action-oriented recommendations, methodologies and plans for PTI’s next steps. The team will record this data visualization presentation, submitting the recording and documents to the company owners. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED : (English/Français): EN All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. Preference for February start February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: [please indicate either 30 hours, 50 hours, or 70 hours]: 70 WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request 5 PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jessy Forseth EMAIL ADDRESS/ADRESSE E-MAIL: info@mypti.ca

Digital Content Creation - September

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Campus Thrift was born at the intersection of style, sustainability and affordability. It provides an affordable shopping experience for college and university students through buying & selling trendy secondhand clothing for young adults that promotes up-cycling and sustainable lifestyles through clothing and accessories. We are currently prelaunch and in need of assistance in social media management, content creation and digital marketing. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Content Creation - October & November

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Campus Thrift was born at the intersection of style, sustainability and affordability. It provides an affordable shopping experience for college and university students through buying & selling trendy secondhand clothing for young adults that promotes up-cycling and sustainable lifestyles through clothing and accessories. We are currently prelaunch and in need of assistance in social media management, content creation and digital marketing. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.