Atlas Yoga Studio: Social Media and PR Campaign Development

Atlas Yoga Studio seeks to enhance its online presence and community engagement through a strategic social media and public relations initiative. The project involves creating and scheduling two comprehensive social media campaigns across Instagram, Facebook, and LinkedIn to promote both the studio and its school. Additionally, a complementary email campaign will be developed to reach existing and potential clients. The project also includes drafting a professional outreach letter to propose guest appearances on relevant podcasts, alongside compiling a targeted list of potential podcasts for collaboration. Finally, the team will brainstorm innovative public relations opportunities to re-establish Atlas Yoga Studio as a leading name in the yoga community. This project provides learners with the chance to apply marketing and communication strategies learned in class to real-world scenarios, enhancing their practical skills in digital marketing and public relations.

Social Media Marketing Campaign

The primary objective of this project is to design and implement a dynamic social media marketing campaign to support the launch of a new national network TV special airing mid-October and its subsequent TV series. The campaign should: Build Awareness and Anticipation : Generate excitement leading up to the broadcast through teasers, countdowns, behind-the-scenes content, and guest/cast highlights. Establish a Strong Digital Presence : Grow and manage the show’s social media accounts to reflect the brand identity of the talk show and engage audiences across multiple platforms. Engage and Expand Audience : Develop creative strategies that resonate with both existing and new viewers, encouraging interaction, sharing, and ongoing conversation about the show. Support Long-Term Series Growth : Create a framework for a sustainable content strategy that transitions seamlessly from the special to the ongoing series. Measure and Optimize Performance : Identify key metrics (follower growth, engagement, shares, impressions, tune-ins) to monitor and refine strategies in real time. Overall, the goal is to maximize visibility, viewership, and audience engagement around the TV special and to establish a repeatable, scalable social media strategy that fuels the success of the full series.