Brenau University

Gainesville, Georgia, United States

Looking to elevate your organization, and bring it to the next level? Bring on learners from Brenau University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will: Understand the new media environment and its influence on marketing Understanding consumer behaviour by engaging them in the new media. Study social media and mobile menvironment through its impact on marketing mix variables (product, pricing, distribution and promotion), strategic decisions and planning initiatives. Investigate tracking and mobile metrics in the digital landscape. What can our learners do for your company? Learners in groups of 2-3 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis. Project activities that learners can complete may include, but are not limited to:  Analyzing segmenting and targeting specific markets for social media and mobile strategies. Creating research strategies for social media and mobile platforms.