Market Research Project for Movement Exploration Courses

Brain Gym® Canada is pleased to announce the creation of a new ‘virtual’ internship position for a marketing student or team. This is a program relevant to three market segments: · Early Childhood Education/Care, Special Needs Teachers, Teaching Assistants · Occupational Therapists, Physical Therapists, Personal Support Workers, Counsellors · Coaches and Dance Instructors The courses provide participants with practical and experiential training in the movement development and growth of individuals. This training includes assessment techniques, safe and easy-to-do activities to use with students, clients, athletes, dancers, children. We are looking for students to collect market research and create an effective marketing plan. The primary focus for the student/team will be: Market Research - Investigate the landscape; perform market segmentation to identify the ideal target market for Movement Exploration; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify key messaging; create outbound marketing materials. Strategy - Develop a go-to-market strategy for new services; write proposals. Strategic Social Media Marketing - Develop and implement strategies to build our online presence and increase engagement; create useable social media and blog posts. Our goal at the end of this experience is: Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customers. Strategy – For the student(s) to help us develop the plan for entering the market; to write proposals. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, to reach more customers and connect to organizations, and to effectively promote our brand through compelling content. Other duties the student may complete could include : Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email

Marketing Project for Brain Body Fitness

Brain Gym® Canada is seeking a student or team to assist marketing the Brain Body Fitness Program. This program of movement activities improves body awareness , balance and coordination. Participants learn to move with more ease and efficiency, safely and confidently in daily life situations. It draws on activities and exercises from the Brain Gym program as well as Movement Exploration, Rhythmic Movement Training, Constructive Rest and Ideokinesis, Qi Gong and other modalities. Classes and workshops are conducted both in person and online. Participants get their bodies moving, release stress patterns, lengthen and strengthen muscles, wake up their brains, and…. maybe even laugh a little. Activities can be adapted for people with limited mobility. The program has had enthusiastic response locally and since Covid-19 online internationally. We are looking to increase participation online and expand our teaching to venues such as community centres and senior residences. Student activities will include: Strategy - Evaluating our current customer base and make recommendations for further market penetration; assessing our current outreach process and developing and implementing targeted prospecting; identifying new funding and grant opportunities and writing proposals; reviewing our prospect messaging, making improvement recommendations, and creating new outreach content. Market Research - Conducting customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identifying expansion opportunities; identifying key messaging for Brain Body Fitness. Strategic Social Media Marketing - Developing and implementing strategies for improving our online presence and increasing engagement; creating a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Strategy - For the student(s) to help us expand our customer base; develop and implement targeted prospecting; help us secure new partnerships and funding; review our prospect messaging, make improvement recommendations, and create new outreach content. Market Research - For the student(s) to help find the best market segment, sponsors and venues for our program. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our program through compelling content. Other duties the student may complete could include : Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email Primary contact : Dana Luebke, Instructor

Market Research Project for Online Visual Art Classes

Brain Gym® Canada is pleased to announce the creation of a new ‘virtual’ internship position for a marketing student or team. This is for a program of art activities for those people who say “I love art but I’m not artistic.” The instructor, Robert Greenwood, challenges that idea and makes art simple, available and fun for anyone and everyone who feels this way. The classes are also for artists who want to experience and experiment with techniques that they may not practice or of which they may not have knowledge. He uses Rhythm, Vector, Portrait, Landscape, Pathway and Sculpture drawings to let people experience art without judgement, opinions or attitudes that can and often do get in the way of creativity, enjoyment and understanding of visual arts. People who have experienced his classes in the past have applied the techniques to sculpture, mask-making, architecture, quilt-making – anything to which their imaginations carry them. We are looking for students to collect market research and create an effective marketing plan. The primary focus for the student/team will be: Market Research - Investigate the landscape; perform market segmentation to identify the ideal target market for visual art classes; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email Primary contact : Robert Greenwood, Instructor Secondary contact: Dana Luebke, Brain Gym Canada Director

French Replication of Brain Gym® Canada Website

Brain Gym® Canada is looking for a student or team to replicate our existing English WordPress website into French. We will provide translation of all materials. We are hoping to achieve a language toggle function allowing both Anglophone and Francophone visitors to have the same experience. We have all the graphics files from the English site which is: www.braingymcanada.ca. Brain Gym® Canada recherche un étudiant ou une équipe pour reproduire en français notre site Wordpress anglais existant. Nous assurerons la traduction de tous les documents. Nous espérons obtenir une fonction d'alternance linguistique permettant aux visiteurs anglophones et francophones de vivre la même expérience du site. Nous avons tous les illustrations du site anglais qui se retrouve ici: braingymcanda.ca