Video Creation - Creative Media

We have multiple video channels on YouTube and would love to work with a student group to create video content for them. We are very open to the different styles and types of videos that could be created. Screen recordings / Walkthroughs of different topics Face to camera - more edited video on a topic Behind-the-camera style Interview style videos Animations We would like to collaborate with students to create more video content in any of these styles over various topics. We have the following YouTube channels we could work on - https://www.youtube.com/user/ProfileTree Mainly screen records of how to improve and use your website and anything related - 4million views, 1,200 videos, 125k subs Students could do a talk through on anything related to software they use from adobe to anything! https://www.youtube.com/@profiletreedigital more face-to-camera and personal on the topics of digital and traditional marketing 300 videos 14.5k subs, 200k views Students could try and show a bit more polish on this channel and its focus is anything marketing https://www.youtube.com/@ConnollyCove travel and tourism content - faceless and we now use AI voice to dub over! We are trying to video the world - hence students could film their local area, edit and add voice or ai voice over. 1.9k videos, 100k subscribers, 10million views. https://www.youtube.com/@AmazingFoodandDrink More technical - we interview food and drink producers and let them tell their story. Students could create a view on any local food establishment. We could also do short form video for any of these channels - possibly the most important video skills today. The aim of the project is to create a scope and a video or two that could be published on any of these channels. The students then have published work to showcase.

Enhancing Cybersecurity: Audit, Penetration Testing, and Training

The goal of this project is to improve the Cybersecurity of our company. We have our own risks as a business - but also our clients, who we would love to upskill. ProfileTree is a leading Web Design and Development Agency with clients around the world. We develop high-performing websites for clients - as well as have our own portfolio of websites. The project could be split into 4 main components we would love to tackle in different projects / with different teams (I am NOT a cybersecurity expert - hence open to anything that would help us improve this critical area for the digital world today!) : Cybersecurity Audit Checklist: Students could develop a comprehensive cybersecurity audit checklist that our team can use quarterly to self-assess and enhance our security measures. This checklist should cover various aspects of cybersecurity, including network security, information security, application security, and operational security. Upon completion, we aim to publish this checklist on our website and share it with our clients, serving as a valuable resource for anyone interested in improving their cybersecurity. Penetration Testing: We would appreciate assistance in conducting a 'pen test' on our website. This process involves simulating a cyber attack to identify vulnerabilities in our system that a hacker could exploit. We are particularly interested in any feedback, advice, or coding solutions that can help us further fortify our website's security. The knowledge gained from this exercise will also be applied to the websites we develop for our clients, thereby enhancing their cybersecurity as well. Cybersecurity Training Module: Finally, we believe that security awareness among our team members is crucial in maintaining a robust cybersecurity posture. To this end, we would like assistance in developing a beginner-friendly training module to educate our team about basic cybersecurity practices. This resource will also be made freely available on our website for our clients and the public to use. Resource Creation / Cybersecurity Resource Hub: The team could help us populate a dedicated section of our website with a wealth of cybersecurity content. This could include educational articles, up-to-date news, guides, statistics, and case studies related to cybersecurity. The aim is to provide an engaging and informative space where visitors, including our own customers, can educate themselves about the importance of cybersecurity, understand current threats and trends, and access resources to help them improve their own security measures. This project offers students a unique opportunity to apply and expand their knowledge in a real-world setting while making a significant contribution to cybersecurity awareness and readiness at our business. As mentioned - we are open to other ideas in cybersecurity that we have not considered. Project Output: At the end of this project, we hope to have a number of student groups help us create the following: A comprehensive cybersecurity audit checklist that businesses can use for self-assessment A detailed report from a penetration test conducted on our website, with recommendations and potential solutions for identified vulnerabilities An engaging and easy-to-understand cybersecurity training module for team members and the wider public Cybersecurity resources, guides, how-to - basics for a business owner to understand. Through this project, we aim to enhance our cybersecurity measures, help other businesses do the same, and foster a culture of cybersecurity awareness within our team and the wider community. This will involve several different steps for the students, including: - Conducting a security audit of the existing systems and networks. - Developing a comprehensive security plan for the company. - Identifying and assessing potential security risks. - Make suggestions on implementing security measures such as firewalls, antivirus software, and encryption. - Developing policies and procedures to ensure the security of the company's data. - Helping train staff on security protocols and best practices. In 2022 we engaged an external CyberSecurity company that audited our business and supported us with implementing security measures, including software and other aspects of improvement. We appreciate this is a student project, but do still believe that "fresh eyes" and ideas will only add to what we have done and plan to do in-house - thus, we will add another valuable lawyer to what we are doing in this area.

Business Strategy - Impact of AI on a Business - Strategic Change

In the transformative era of Artificial Intelligence (AI), the creative industry (as are others) is experiencing a rapid paradigm shift. Web Design and Marketing Agencies are among the sectors at the crux of this revolution. The main goal of this project is to dissect, understand, and strategize around the influx of AI in the creative industry. The project will require learners to: Conduct a thorough analysis of AI's implications on the creative sectors, specifically focusing on content creation, web design, photography, and video production. Identify the key drivers behind the shift towards AI, assessing its impact on both business operations and client needs. Develop a comprehensive report detailing the evolution of the industry, and how AI technologies are reshaping the competitive landscape. The centrepiece of the project will be helping us devise a multi-dimensional strategy that will allow us to adapt and thrive in the AI-driven future successfully. This strategy may cover: Service Evolution: A proposal for innovating and redefining our service offerings in light of AI technology. How can we best integrate AI into our services to deliver unparalleled value to our clients? Employee Upskilling: A roadmap for enhancing our team's skills and capabilities, to ensure our workforce stays relevant and competent in an AI-dominated environment. What are the key areas of development we should focus on? New Business Opportunities: An exploration of untapped opportunities that AI might present. Can we identify new services, client segments, or partnerships that we should consider? Mindset: We have team members reluctant to use AI, some who dismiss it and some who are using it daily in their job roles. We will need to address this digital transformation mindset within our business as well. By the end of the project, we aim to have a robust, dynamic strategy that not only prepares us for the ongoing AI revolution but positions us as pioneers in the space. This strategy will enable us to navigate through these industry shifts, capitalize on new opportunities, and continue providing exceptional value to our clients. For a college and its students, this project presents a thrilling opportunity to dive into one of the most exciting and disruptive trends of our time. A project that is possibly relevant in many industries - not just ours. Participants will gain invaluable hands-on experience in strategic thinking, trend analysis, and innovation management. They'll play a critical role in steering our business through a major industry transition - a powerful experience for any future business leader or strategist. Furthermore, their contributions will have lasting impacts on our business and our clients, adding a real-world impact to their academic journey. We propose we publish any work from this project on our website - as we expect it will also help many of our clients and others struggling on this journey, giving full credit to all parties involved. We expect it to be a section we will branch off our About Us page - as it is the biggest change that has happened to our industry since the internet started. The above are my thoughts on this - of course, a project team may have other ideas on how to approach this, which of course, we are fully open to. **Attached is an image of a content agency that had 100 employees and lost 75% of revenue by Feb 23 - by July 23 it is liquidated**

Software Development - Computer Science Project

We are a web design and development agency with a team of 30 staff. It is a competitive space, and we must be innovative to stand out. Hence thinking a bespoke software solution could help us in our operation or support our marketing efforts. Some ideas we had were - A website sustainability/carbon footprint checker. We have a web page that anyone can enter their website, and we crawl it and give an estimate of their carbon footprint. On-Page SEO tool - that analyses a web page for key factors such as title tags, meta descriptions, header tags, keyword usage, image alt text, and URL structure. We also have our own list of things to check on a page. We would have this public, and anyone could use it. A custom WordPress Plugin that provides a traffic light system for content on a page. We have added a basic checklist to our websites - but it does not auto-update as we edit the page. We build a lot of websites in WordPress. Help create a base template that we could automate the process of creating a new core site, thus saving us time every build. A custom Keyword Gap Tool / Chatbot Content Planner - that would integrate Google's Keyword Planner API, ChatGPT, and a database for storing the keyword data. We would keep this private. Creating a tool that translates Google Analytics 4 (GA4) data to be more like Universal Analytics (GA3) Sadly, we do not get clear user data from GA4 - hence creating a new dashboard on top of GA4 data would be well received. Website cost calculator - we could embed on our website with multiple options. We could possibly roll it into other services as well - ie video production. Website Usability Tester - would be an excellent project and so important today Website accessibility tester - again very important to website performance Responsive Website design tester - the most important aspect of any website development. We would be delighted to be able to create any of these. At the moment, we use commercial software or create the actions detailed manually.