- Location
- Edmonton, Alberta, Canada
- Bio
-
Sarah G. Moore is Professor of Marketing and Thornton A. Graham Chair at the University of Alberta School of Business in Edmonton, Alberta. She teaches Consumer Behaviour courses at the undergraduate and MBA levels. The primary focus of her research is on language and communication, between firms and consumers (e.g., advertising, customer service) and among consumers (e.g., word-of-mouth).
Website: https://apps.ualberta.ca/directory/person/sgmoore1
- Portals
-
-
Edmonton, Alberta, Canada
-
- Categories
- Communications Market research Marketing strategy Social sciences
Achievements
Latest feedback
I do not have any feedback yet
Recent experiences
Consumer Behavior
MARK320
Consumer Behavior is a 3rd year undergraduate marketing course at the University of Alberta's School of Business, one of the top 5 business schools in Canada.Students will each work 15–25 hours throughout the winter semester, in groups of 4–5, on an applied consumer behavior project, guided by your organizational goals and priorities. This course is online due to COVID-19, so projects will be completed and delivered remotely.Students have already taken introduction to marketing; this course focuses on the deeper psychological factors influencing consumer behavior, and how those factors are used by marketers. Course topics include: Attention and Perception Needs and Motivation Judgment and Decision Making Attitudes and Persuasion Social InfluenceChoice Architecture / NudgesWord-of-Mouth / How Things SpreadProjects involving any (or all) of these topics are welcome. Projects may also include secondary research, but NOT primary research (i.e., interviews, focus groups).
Consumer Behavior
MARK320
Consumer Behavior is a 3rd year undergraduate marketing course. Student teams will work on an applied consumer behavior project, guided by your organization's goals. You will work with one course section, which will have 5-7 student teams. This means you will receive multiple final reports. Interactions will take place at the section level: you will meet with all teams simultaneously for 2 introductory sessions (Jan 26, Feb 14) and 2 final presentation sessions (Apr 6, 8).Projects can be completed and delivered remotely or in person.Students have taken an introductory course in marketing. This course focuses on the psychological factors influencing consumers, and how those factors are used by marketers. Topics include: Attention and Perception Needs and Motivation Decision Making Persuasion Social InfluenceChoice ArchitectureWord-of-Mouth Projects involving any (or all) of these topics are welcome. Projects can involve secondary research, but NOT primary research (i.e., interviews).