Conference Participant Analysis and Market Expansion Project

The main goal for the project is to conduct a multi-year analysis on the existing conference participants of The Connect Partnership Group. The project also requires a current review of audience segment performance, competitive benchmarketing, and a recommendation for either market expansion or penetration.

Website User Experience Optimization Project

The Connect Partnership groups runs mutliple conferences, and the students selected for this event will primarily work on Forward Summit (www.forwardsummit.ca). The main goal for the project is to improve the user experience on Forward Summit's website by optimizing SEO, page load times, and ensuring the back-end functions are healthy. Hubspot integration, including lead generation will be necessary. This will involve several different steps for the learners, including: - Conducting an analysis of the current website's SEO performance and identifying areas for improvement. - Implementing strategies to optimize the website's SEO, including keyword research, meta tags optimization, and content improvement. - Analyzing the website's page load times and identifying factors that are affecting the speed. - Implementing solutions to improve the website's page load times, such as optimizing images, and leveraging browser caching. - Conducting a thorough review of the website's back end functions to identify any issues or areas for improvement. - Implementing necessary changes to ensure the back end functions are healthy and efficient. -Analyzing web traffic and identifying trends and opportunities through SEO and Search