Brand Identity and Graphic Design

Number of individual students required: 1 Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more! We believe this project will require: Research to define our unique brand position and create consistent promotional messaging A branding guide Using tools like Adobe Suite to design prototypes that can be implemented into our marketing collateral Creation of digital content, sales/marketing tools, website graphics and more We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

SEO and Social Media Strategy

Number of individual students required: 1 Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Adobe Photoshop, Canva, Smarterque, video editing tools, Click Funnels We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Repeatable online sales processes for products Development of engaging content Increase web traffic and leads This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.