University of Alberta

Edmonton, Alberta, Canada

Students will get to practice their foundational skills and knowledge on a project building a digital marketing strategy designed to achieve the client’s business needs. They’ll also get a chance to develop their professional skills in client management and working collaboratively in a team. The intention is that by the end of the project, students will have gotten a preview of what it’s like to work on a team in a marketing agency or as a marketing consultant. Key Objectives Reviewing and analyzing data to draw insights and inform their strategies. Competitor and market research to understand the client’s competitive landscape Utilizing search engine optimization, social media and email marketing to achieve goals and objectives Utilizing paid social, paid search, display, remarketing, and video advertising to achieve goals and objectives Communicating with clients to better understand their needs and develop a strategy that will achieve success