Boosting Marketing for Consoul

The main objective of this project is to increase awareness and participation in Consoul’s pilot program by refining messaging, generating leads, and optimizing the sign-up process. This project aims to position Consoul as a must-have tool for employers and drive measurable engagement with decision-makers.

Growth Marketing Intern

Project Overview: This project offers an opportunity for students to develop and execute a targeted marketing campaign to support Consoul’s pilot program. Students will focus on a specific campaign with a clear start and end point, learning to apply marketing concepts to real-world scenarios. The goal is to increase awareness and drive participation in the pilot program while providing a structured and manageable experience for the learner. Learning Objectives: Understand and apply market research techniques to identify target audiences. Develop persuasive marketing materials tailored to specific goals. Execute and analyze a focused marketing campaign from start to finish. Gain hands-on experience with campaign performance metrics and optimization strategies. Key Tasks: Market Research: Conduct targeted research to identify the best channels for reaching potential participants in the pilot program. Content Creation: Develop specific marketing materials, including a landing page draft, a series of three email templates, and one week of social media posts. Campaign Execution: Design and launch a mini-campaign focusing on a single channel (e.g., LinkedIn or email) and track its performance. Performance Analysis: Compile a summary report with key insights and recommendations for future campaigns.

Strategic Prospecting Plan

Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience. This will involve several different steps for the students, including: Identify key contacts Write and plan what our message is Create a guide to help us find new clients Bonus steps in the process would also include: Building a script for our sales team to use

Digital Healthcare Product Testing and Launch Sign-up Project

Consoul is a digital health platform on a mission to prevent caregiver burnout. We are excited to have our current minimal viable product ready for testing and our main goal of this project is to conduct and get more users to test our product and get people to sign up for our upcoming launch. This will involve several different steps for the learners, including: - Creating a marketing plan to reach potential users and get them to test the product. - Developing a sign-up page for the upcoming launch. - Creating promotional materials to advertise the product and upcoming launch. - Creating a user feedback system to collect user feedback and insights. - Analyzing user feedback to identify areas for improvement. - Testing the product with users and making improvements based on feedback.