Project Overview:

This project offers an opportunity for students to develop and execute a targeted marketing campaign to support Consoul’s pilot program. Students will focus on a specific campaign with a clear start and end point, learning to apply marketing concepts to real-world scenarios. The goal is to increase awareness and drive participation in the pilot program while providing a structured and manageable experience for the learner.

Learning Objectives:

• Understand and apply market research techniques to identify target audiences.
• Develop persuasive marketing materials tailored to specific goals.
• Execute and analyze a focused marketing campaign from start to finish.
• Gain hands-on experience with campaign performance metrics and optimization strategies.

Key Tasks:

• Market Research: Conduct targeted research to identify the best channels for reaching potential participants in the pilot program.
• Content Creation: Develop specific marketing materials, including a landing page draft, a series of three email templates, and one week of social media posts.
• Campaign Execution: Design and launch a mini-campaign focusing on a single channel (e.g., LinkedIn or email) and track its performance.
• Performance Analysis: Compile a summary report with key insights and recommendations for future campaigns.

Deliverables:

1. A brief report outlining the target audience and preferred marketing channels.
2. Marketing assets, including landing page content, email templates, and social media posts.
3. A mini-campaign plan with clear objectives and a timeline.
4. A performance summary, including metrics tracked (e.g., clicks, sign-ups) and recommendations for improvement.

Timeline and Scope:

The tasks are self-contained to ensure the student can accomplish them independently within the timeframe.

What You’ll Learn:

• Practical application of market research techniques.
• Content creation tailored to specific goals and audiences.
• Hands-on experience with campaign planning, execution, and analysis.
• Insights into optimizing marketing efforts based on data.

Mentorship and Support:

Students will have access to:

• Regular check-ins with a mentor for guidance and feedback.
• Tools and resources, such as access to marketing software and templates.
• Detailed instructions and examples to help complete tasks effectively.

Why Join This Project?

This is a unique chance to contribute to a meaningful initiative that supports caregivers while gaining real-world marketing experience. The project is designed to provide students with practical, actionable skills they can carry into their future careers.

Ideal Candidates:

Students in marketing or business programs with:

• Strong research and analytical skills.
• Excellent written communication abilities.
• Basic familiarity with social media platforms and content creation tools.