Website Testing

Our company advertises 100+ products online. We hope to gain a renewed understanding of the features and design that our target market would prefer on our website. We would like to collaborate with students to determine user preferences through A / B testing. This will involve several different steps for the students, including: Conducting background research on our products and our target market. Identification of modifiable features that could increase user activities on our website. Preparing different versions of web pages for A / B testing. Conducting tests with users and measuring which versions of web pages have higher conversions. Recommending website changes based on test results. Bonus steps in the process would also include: Implementing the recommended changes to our website.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends