Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Brand Voice

Our company has been serving customers for decades. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Conducting background research on our company’s products and customers. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending revisions for our current marketing materials to use a new brand voice.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Create a Structured Business Plan Report

SOLshine Photo Nutrition Business Plan Report Outline Executive Summary Company Overview Mission Statement Product/Service Offering Unique Selling Proposition (USP) Financial Highlights Funding Requirements Company Description History and Background Vision and Purpose Market Needs Being Addressed Long-term Goals Market Analysis Industry Overview Target Market Segmentation Market Needs and Trends Competitive Analysis SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) Products and Services Detailed Description of Products and Services Development Stage and Future Product/Service Plans Unique Features and Competitive Advantages Research and Development (R&D) Marketing and Sales Strategy Marketing Strategy and Positioning Pricing Strategy Sales Plan and Distribution Channels Promotional Strategy Customer Service and Retention Plan Operational Plan Business Location and Facilities Manufacturing/Production Process Supply Chain Management Quality Assurance Processes Technology Utilized Management and Organization Company Structure and Ownership Management Team Profiles Advisory Board/Consultants Hiring Needs and Human Resources Plan Financial Plan Revenue Model Funding Requirements and Use of Funds Financial Projections (Income Statement, Balance Sheet, Cash Flow Statement) Break-even Analysis Financing and Investment Strategy Appendices and Supporting Documents Resumes of Key Management Technical/Product Specifications Market Study Details Legal Documents/Contracts Any Additional Relevant Information Tips for the Slideshow: Engaging Visuals: Use charts, graphs, and images to break down complex information and keep the audience engaged. Concise Text: Keep slides clear and to the point; detailed explanations can be reserved for the verbal presentation. Consistent Branding: Use company colors, logos, and fonts to reinforce your brand identity throughout the presentation. Interactive Elements: Where possible, include interactive elements or demonstrations to make your presentation memorable. Storytelling Approach: Weave your data and facts into a compelling story about where your company has been, where it is now, and where it’s going with the investor's help. This outline serves as a blueprint to guide the creation of our business plan report, ensuring that all critical aspects of our business are covered comprehensively and presented in a logical sequence to potential investors.