Customer Journey Mapping

The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Brand Identity Enhancement through Competitive Analysis

This project aims to conduct a comprehensive competitive analysis of brands within the North American market that share a similar target audience, ingredient deck, price point, and product portfolio with Ofori. The goal is to understand the competitive landscape and identify opportunities for differentiation. Learners will analyze competitors' strengths, weaknesses, and market positioning to refine Ofori's brand identity and DNA. The project will involve researching market trends, consumer preferences, and competitor strategies. By aligning the brand with growth objectives, learners will help Ofori enhance its market presence and appeal to its target audience. This project provides an opportunity for learners to apply marketing and strategic analysis skills acquired in the classroom.

Awareness Campaign & Speaker Invitation

Ofori Beauty is passionate about promoting safe hair and skin practices to the BIPOC community. We ​​want to increase awareness about the harmful effects of skin bleaching and chemical hair relaxers. We want to work with students to identify potential speakers and sponsors for our awareness campaigns. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that our campaigns will target. Identifying potential speakers, sponsors and partners who can support our campaign. Drafting emails to invite speakers. Bonus steps in the process would also include: Assisting in contacting speakers.

Developing an Up-Sell Product

We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s). To accomplish this, we believe you should focus on: Conducting research to understand purchase decisions and needs for potential customers. Defining customer segments that we could target. Brainstorming potential product ideas. (1 for each focus topic) Developing marketing messaging and sales strategy for the new product. We hope this new product will increase revenue and grow our customer lifetime value.