Trade Show Strategy Optimization
The project aims to optimize Ofori's presence at industry trade shows by aligning the company's sales strategy with the most relevant events. Learners will conduct a comprehensive review of key industry trade shows, evaluating their potential impact on Ofori's brand visibility and sales objectives. The goal is to identify the most suitable trade shows that align with Ofori's target audience and strategic goals. Learners will analyze factors such as audience demographics, industry trends, and competitor presence to make informed decisions. By applying classroom knowledge of marketing strategies and event management, learners will develop a strategic plan that enhances Ofori's trade show participation. This project will enable learners to gain practical experience in strategic planning and decision-making within a real-world business context.
Ofori Brand Training and Product Knowledge Deck
The goal of this project is to create a comprehensive training deck for Ofori, a company that values its brand heritage and personalized service model. The project aims to equip staff with in-depth knowledge of each SKU, enhance their selling ceremonies, and refine application techniques. Learners will apply their classroom knowledge to develop easy-to-reference one-pagers for staff to use at the point of sale. Additionally, the project includes creating consumer-facing literature that details product knowledge, signature services, and how-to guides. This project provides an opportunity for learners to integrate marketing, communication, and product management skills in a real-world context, ensuring that Ofori's staff and consumers have access to clear and concise information.
Ofori Brand Presentation Development
The project involves creating a comprehensive, retail-ready brand presentation for Ofori. The goal is to provide a detailed overview of the Ofori brand, highlighting its unique heritage and point of difference in the market. Learners will delve into key product information, ensuring that the brand's offerings are clearly communicated. Additionally, the project will explore Ofori's social engagement strategies and recent press coverage, providing a holistic view of the brand's public perception. The presentation will also include resources available to support retailers at the point of sale, ensuring they have the necessary tools to effectively promote Ofori products. This project allows learners to apply their classroom knowledge of marketing, branding, and communication strategies in a practical setting.
Packaging Design and Copywriting for Consumer Engagement
The project aims to develop cohesive primary and secondary packaging for Ofori's product line, ensuring that both packaging types work harmoniously to communicate the product's features, benefits, claims, and application techniques effectively. The challenge is to create packaging that not only attracts consumers but also provides a seamless experience both in-store and at home. This involves crafting consumer-facing romance copy that acts as a silent salesperson, enhancing the product's appeal at the point of sale. The project will require learners to apply their knowledge of design principles, marketing strategies, and consumer psychology to create packaging that stands out on the shelves and resonates with the target audience. The goal is to deliver a packaging solution that is both visually appealing and informative, ultimately driving consumer engagement and satisfaction.
Website Optimization and Branding Enhancement for Ofori
Ofori seeks to enhance its online presence by optimizing its website to boost sales and improve customer experience. The project involves conducting a comprehensive review of the current website to identify areas for improvement in user interface, navigation, and overall functionality. Learners will analyze customer touchpoints to ensure they are intuitive and efficient, facilitating a seamless shopping experience. Additionally, the project requires the development of creative strategies to strengthen Ofori's branding, ensuring it effectively communicates the company's market positioning and superiority. The goal is to apply classroom knowledge in digital marketing, user experience design, and branding to create actionable strategies that align with Ofori's business objectives.
Optimizing Pricing Strategies for Enhanced Product Margins
Ofori seeks to enhance its pricing strategies to maximize product margins while aligning with its long-term growth strategy in both wholesale and direct-to-consumer markets. The project involves analyzing the Cost of Goods Sold (COGS) to ensure that pricing structures are optimized for profitability. Learners will apply their knowledge of financial analysis and strategic pricing to evaluate current pricing models and propose adjustments. The project aims to provide insights into how pricing can be leveraged to support Ofori's growth objectives. By focusing on both wholesale and retail pricing, learners will gain a comprehensive understanding of market dynamics and pricing strategies. This project offers a practical application of classroom concepts in a real-world business context.
Brand Identity Enhancement through Competitive Analysis
This project aims to conduct a comprehensive competitive analysis of brands within the North American market that share a similar target audience, ingredient deck, price point, and product portfolio with Ofori. The goal is to understand the competitive landscape and identify opportunities for differentiation. Learners will analyze competitors' strengths, weaknesses, and market positioning to refine Ofori's brand identity and DNA. The project will involve researching market trends, consumer preferences, and competitor strategies. By aligning the brand with growth objectives, learners will help Ofori enhance its market presence and appeal to its target audience. This project provides an opportunity for learners to apply marketing and strategic analysis skills acquired in the classroom.
Digital Content Creation
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
Customer Journey Mapping
The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.
Email Marketing Campaign
Ofori hopes to revamp our email marketing to attract more customers. We want to work with students to design a new email marketing campaign for Ofori. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content our company should send out, such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing, such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.