B2C Strategic Marketing
Timeline
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January 18, 2020Experience start
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January 14, 2020Group agreement
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January 18, 2020Initial meeting with the industry partner
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February 15, 2020Rough draft
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March 14, 2020Recommendations
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March 24, 2020Plan completion
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April 20, 2020Experience end
Timeline
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January 18, 2020Experience start
-
January 14, 2020Group agreement
Attendance, expectations and overall respect in a contract, signed by the group and the instructor
-
January 18, 2020Initial meeting with the industry partner
Meeting the industry partner and a general outline for the objectives to be researched and accomplished.
-
February 15, 2020Rough draft
Students will seek approval on primary research approach and research questions
-
March 14, 2020Recommendations
The recommendations of the group for the industry partner based on the objectives and research
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March 24, 2020Plan completion
Plan completion and submitted to INSTRUCTOR for review
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April 9, 2020Presentations ready, final plan resubmitted
Presentations prepared, with PowerPoint. Final plan complete
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April 14, 2020Presentations videoed
Video presentations complete. Projects and presentations submitted
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April 20, 2020Experience end
Experience scope
Categories
Market research Marketing strategySkills
digital marketing creative thinking marketing research marketing strategy brandingStudent-consultants working in groups will develop a comprehensive B2C marketing plan for a marketing objective of your choice. This will include market segmentation, social media analysis and a competitive analysis.
Learners
At the completion of this project, your organization will receive:
- A full marketing plan and presentation.
- Analysis of all four marketing mix elements; product, price, distribution and promotion.
- Apply market segmentation techniques to identify target market opportunities
- Apply research techniques to solve problems and guide marketing decisions
- Primary and secondary competitive analysis
- Creative and actionable recommendations based on a clear, well-defined goal.
Project timeline
-
January 18, 2020Experience start
-
January 14, 2020Group agreement
-
January 18, 2020Initial meeting with the industry partner
-
February 15, 2020Rough draft
-
March 14, 2020Recommendations
-
March 24, 2020Plan completion
-
April 20, 2020Experience end
Timeline
-
January 18, 2020Experience start
-
January 14, 2020Group agreement
Attendance, expectations and overall respect in a contract, signed by the group and the instructor
-
January 18, 2020Initial meeting with the industry partner
Meeting the industry partner and a general outline for the objectives to be researched and accomplished.
-
February 15, 2020Rough draft
Students will seek approval on primary research approach and research questions
-
March 14, 2020Recommendations
The recommendations of the group for the industry partner based on the objectives and research
-
March 24, 2020Plan completion
Plan completion and submitted to INSTRUCTOR for review
-
April 9, 2020Presentations ready, final plan resubmitted
Presentations prepared, with PowerPoint. Final plan complete
-
April 14, 2020Presentations videoed
Video presentations complete. Projects and presentations submitted
-
April 20, 2020Experience end
Project Examples
Requirements
Starting this January, a group student-consultants (usually 5-6 students per team) will spend 200 hours building an effective marketing plan for your organization.
Based on their research and analysis, groups will create a plan that fulfills the objective defined by your organization, under the guidance of their instructor.
The resulting plan will serve as a research-based road map to successfully achieve your marketing objective(s).
Potential scopes for this project can include, but are not limited to:
- Promoting a new product/service launch.
- Improving online communications.
- Creating a competitive analysis
- Increasing market share/brand awareness .
- Improving customer segmentation for consumer driven branding.
- Identifying new market segments and opportunities.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 18, 2020Experience start
-
January 14, 2020Group agreement
-
January 18, 2020Initial meeting with the industry partner
-
February 15, 2020Rough draft
-
March 14, 2020Recommendations
-
March 24, 2020Plan completion
-
April 20, 2020Experience end
Timeline
-
January 18, 2020Experience start
-
January 14, 2020Group agreement
Attendance, expectations and overall respect in a contract, signed by the group and the instructor
-
January 18, 2020Initial meeting with the industry partner
Meeting the industry partner and a general outline for the objectives to be researched and accomplished.
-
February 15, 2020Rough draft
Students will seek approval on primary research approach and research questions
-
March 14, 2020Recommendations
The recommendations of the group for the industry partner based on the objectives and research
-
March 24, 2020Plan completion
Plan completion and submitted to INSTRUCTOR for review
-
April 9, 2020Presentations ready, final plan resubmitted
Presentations prepared, with PowerPoint. Final plan complete
-
April 14, 2020Presentations videoed
Video presentations complete. Projects and presentations submitted
-
April 20, 2020Experience end