Digital Marketing Strategy Plan
Timeline
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October 7, 2019Experience start
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November 20, 2019Project Update
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November 30, 2019Final Project Q&A
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December 10, 2019Project Presentation (Week of December 9th - date to be determined)
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December 17, 2019Experience end
Timeline
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October 7, 2019Experience start
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November 20, 2019Project Update
Students will review project findings to-date and share the direction of the digital marketing strategy with the client. The students will receive client feedback and pivot project as needed. Students will document meeting notes and forward to the client.
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November 30, 2019Final Project Q&A
Students will reach out to the client with any final clarifying questions as well as share project updates. The students will receive client feedback. The students will document meeting notes and forward to the client.
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December 10, 2019Project Presentation (Week of December 9th - date to be determined)
Students will deliver a 15-minute presentation to the client either in-person or virtually. 5-7 minutes will be reserved for client questions and feedback. Students will deliver key findings in a report format and will also deliver a copy of their slide deck to the client prior to the presentation. The presentations will be recorded for the client to review at a later date. The client is required to be present to review the presentation and provide feedback to the students.
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December 17, 2019Experience end
Experience scope
Categories
Communications Marketing strategySkills
social media marketing digital marketing marketing strategy competitive analysis researchWould your organization like to use digital tools to increase market share? Do you want a new or improved digital strategy? In this project, a team of 3-4 student-consultants will develop a goals-based digital marketing plan for your organization.
Learners
Upon project completion, your organization will receive:
- A 15-minute presentation on recommendations with additional 5-7 minute Q&A.
- Presentation slides and report (including a detailed summary of findings).
- A recording of the presentation.
Project timeline
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October 7, 2019Experience start
-
November 20, 2019Project Update
-
November 30, 2019Final Project Q&A
-
December 10, 2019Project Presentation (Week of December 9th - date to be determined)
-
December 17, 2019Experience end
Timeline
-
October 7, 2019Experience start
-
November 20, 2019Project Update
Students will review project findings to-date and share the direction of the digital marketing strategy with the client. The students will receive client feedback and pivot project as needed. Students will document meeting notes and forward to the client.
-
November 30, 2019Final Project Q&A
Students will reach out to the client with any final clarifying questions as well as share project updates. The students will receive client feedback. The students will document meeting notes and forward to the client.
-
December 10, 2019Project Presentation (Week of December 9th - date to be determined)
Students will deliver a 15-minute presentation to the client either in-person or virtually. 5-7 minutes will be reserved for client questions and feedback. Students will deliver key findings in a report format and will also deliver a copy of their slide deck to the client prior to the presentation. The presentations will be recorded for the client to review at a later date. The client is required to be present to review the presentation and provide feedback to the students.
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December 17, 2019Experience end
Project Examples
Requirements
Beginning this September, a group of 3-4 marketing students will spend 50+ hours researching and developing a goal-based digital marketing strategy plan for your organization.
Based on organizational and market research, student-consultants will recommend the best opportunities for using digital tools to achieve your overarching marketing and business goals. NOTE: Our students can develop a channel(s) specific plan based on your organizational goals.
Students will develop a digital marketing strategy plan that can include any of the following:
- Business & marketing goals.
- Social and Digital Audit of your existing channels.
- Target audience and Persona Design.
- Inclusion of a customer journey map (how your customers are currently accessing your digital channels)
- Competitor Analysis of 3 main industry competitors.
- The design of a strategic approach that aligns the needs of your customers and organizational goals.
- Implementation plan for specific campaign ideas (with content samples included) and ongoing activities.
- Theme(s) and message(s) to be communicated.
- Cross-platform content calendar with sample content developed.
- A high-level campaign budget and explanation of how paid, owned, and earned media should be used together.
- Strategy for engaging target audience interactions with your brand and other consumers.
- How performance will be measured and evaluated, i.e. ROI.
Please Note: Depending on your project needs, there is an opportunity for students to help you execute this plan by designing media deliverables in their New Media, Winter 2020 12-week course. Last year, students helped 3eeHive (non-profit start-up organization) develop a storyboard concept for their launch video.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student questions or provide additional information.
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide an evaluation and project feedback by December 18, 2019 after deliverables are received.
Be present (virtually or in-person) for group presentations the week of December 9th, 2019. Present groups with questions and feedback post presentation.
Timeline
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October 7, 2019Experience start
-
November 20, 2019Project Update
-
November 30, 2019Final Project Q&A
-
December 10, 2019Project Presentation (Week of December 9th - date to be determined)
-
December 17, 2019Experience end
Timeline
-
October 7, 2019Experience start
-
November 20, 2019Project Update
Students will review project findings to-date and share the direction of the digital marketing strategy with the client. The students will receive client feedback and pivot project as needed. Students will document meeting notes and forward to the client.
-
November 30, 2019Final Project Q&A
Students will reach out to the client with any final clarifying questions as well as share project updates. The students will receive client feedback. The students will document meeting notes and forward to the client.
-
December 10, 2019Project Presentation (Week of December 9th - date to be determined)
Students will deliver a 15-minute presentation to the client either in-person or virtually. 5-7 minutes will be reserved for client questions and feedback. Students will deliver key findings in a report format and will also deliver a copy of their slide deck to the client prior to the presentation. The presentations will be recorded for the client to review at a later date. The client is required to be present to review the presentation and provide feedback to the students.
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December 17, 2019Experience end