New Media Marketing
Timeline
-
February 24, 2020Experience start
-
March 3, 2020Contact with Company Representative
-
March 21, 2020Check in with representative
-
April 4, 2020Experience end
Timeline
-
February 24, 2020Experience start
-
March 3, 2020Contact with Company Representative
Meeting and/or communication between students and company to confirm: project scope, communication styles, and important dates.
-
March 21, 2020Check in with representative
Email or telephone conversation between group and company - time to ask any questions, seek clarification and make sure students are on the right track to present company with worthwhile deliverable(s)
-
April 4, 2020Experience end
Categories
Communications Marketing strategySkills
writing creativity comminication professionalismThis semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Students will submit an 8 - 15 page report including their research, analysis, insights, and recommendations. Included in the report could be examples of media recommendations, content examples and links to examples of new media ideas.
Students will also submit a slide presentation that could be used to summarize the findings and present to other company employees.
Project timeline
-
February 24, 2020Experience start
-
March 3, 2020Contact with Company Representative
-
March 21, 2020Check in with representative
-
April 4, 2020Experience end
Timeline
-
February 24, 2020Experience start
-
March 3, 2020Contact with Company Representative
Meeting and/or communication between students and company to confirm: project scope, communication styles, and important dates.
-
March 21, 2020Check in with representative
Email or telephone conversation between group and company - time to ask any questions, seek clarification and make sure students are on the right track to present company with worthwhile deliverable(s)
-
April 4, 2020Experience end
Project Examples
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with attention to New Media Practices
Companies must answer the following questions to submit a match request to this experience:
Be available to connect via email and perhaps telephone with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
-
February 24, 2020Experience start
-
March 3, 2020Contact with Company Representative
-
March 21, 2020Check in with representative
-
April 4, 2020Experience end
Timeline
-
February 24, 2020Experience start
-
March 3, 2020Contact with Company Representative
Meeting and/or communication between students and company to confirm: project scope, communication styles, and important dates.
-
March 21, 2020Check in with representative
Email or telephone conversation between group and company - time to ask any questions, seek clarification and make sure students are on the right track to present company with worthwhile deliverable(s)
-
April 4, 2020Experience end