University of Alberta
University of Alberta
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New Media Marketing

MKTG 4212
Closed
Durham College
Durham College
Oshawa, Ontario, Canada
Alison Sprayson
Professor
(1)
1
Timeline
  • February 24, 2020
    Experience start
  • March 3, 2020
    Contact with Company Representative
  • March 21, 2020
    Check in with representative
  • April 4, 2020
    Experience end
Experience
5/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Communications Marketing strategy
Skills
writing creativity comminication professionalism
Learner goals and capabilities

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Undergraduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Students will submit an 8 - 15 page report including their research, analysis, insights, and recommendations. Included in the report could be examples of media recommendations, content examples and links to examples of new media ideas.

Students will also submit a slide presentation that could be used to summarize the findings and present to other company employees.

Project timeline
  • February 24, 2020
    Experience start
  • March 3, 2020
    Contact with Company Representative
  • March 21, 2020
    Check in with representative
  • April 4, 2020
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with attention to New Media Practices

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available to connect via email and perhaps telephone with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.