Market Research for Decision Making and Strategy Formulation
PROJ 2203
Closed

Oshawa, Ontario, Canada

Timeline
-
January 14, 2019Experience start
-
April 27, 2019Experience end
Experience
3/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Experience scope
Categories
Market research Marketing strategySkills
strategy marketing research analysisGuided by your organizational objectives, a group of student-researchers will gather and analyze data in order to provide you with key insights and strategic recommendations. While doing this research work they will apply and use Project Management methodologies and tools to structure and formulate their research work and results.
Learners
Learners
Any level
30 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
The final project deliverables will include:
- A 10 page written report detailing the challenge, recommended solutions, and action plan.
- A 30-minute presentation with actionable recommendations based on the market research results.
Project timeline
-
January 14, 2019Experience start
-
April 27, 2019Experience end
Project Examples
Requirements
- Investigate the competitive landscape to identify effective messaging for promotion, formulate strategy, and make other recommendations for your organization.
- Market segmentation to identify the ideal target market for a new or existing product or service. This might also include a clear identification of segments and persona creation.
- Develop an ideal marketing Mix based on industry research and customer surveys.
- Identify a clear overview of your specific market and your company's proposition; identify potential opportunities and or threats through an in-depth SWOT analysis.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Q - Checkbox
Q - Checkbox
Q - Checkbox
Timeline
-
January 14, 2019Experience start
-
April 27, 2019Experience end