University of Alberta
University of Alberta
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Market Research for Decision Making and Strategy Formulation

PROJ 2203
Closed
Durham College
Durham College
Oshawa, Ontario, Canada
Rogier ten Kate
Rogier ten Kate
Professor
(1)
3
Timeline
  • January 14, 2019
    Experience start
  • April 27, 2019
    Experience end
Experience
3/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Market research Marketing strategy
Skills
strategy marketing research analysis
Learner goals and capabilities

Guided by your organizational objectives, a group of student-researchers will gather and analyze data in order to provide you with key insights and strategic recommendations. While doing this research work they will apply and use Project Management methodologies and tools to structure and formulate their research work and results.

Learners

Learners
Any level
30 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include:

  1. A 10 page written report detailing the challenge, recommended solutions, and action plan.
  2. A 30-minute presentation with actionable recommendations based on the market research results.
Project timeline
  • January 14, 2019
    Experience start
  • April 27, 2019
    Experience end

Project Examples

Requirements
  • Investigate the competitive landscape to identify effective messaging for promotion, formulate strategy, and make other recommendations for your organization.
  • Market segmentation to identify the ideal target market for a new or existing product or service. This might also include a clear identification of segments and persona creation.
  • Develop an ideal marketing Mix based on industry research and customer surveys.
  • Identify a clear overview of your specific market and your company's proposition; identify potential opportunities and or threats through an in-depth SWOT analysis.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available to attend final presentations in person or remotely.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.