Small business marketing/advertising campaign (short-term)
Timeline
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March 11, 2024Experience start
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March 16, 2024Introduction to client
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March 19, 2024Weekly updates for the client
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April 16, 2024Experience end
Timeline
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March 11, 2024Experience start
-
March 16, 2024Introduction to client
Student group to make first contact with client.
-
March 19, 2024Weekly updates for the client
Student group to have ongoing weekly updates with the client on assignment progress and to brainstorm on new ideas.
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April 16, 2024Experience end
Experience scope
Categories
Advertising Digital marketing Social media marketingSkills
digital marketingMy students are first-year college marketing students. As students, they are learning about the marketing mix (4 Ps), various forms of advertising and promotions, and customer segmentation.
Learners
Working with the client, the student group can access the business's past and current marketing communications to develop a solution for the company. Students would deliver a presentation to the client online or in person (if local to the Oshawa campus). All written and creative materials would be provided to the client.
Project timeline
-
March 11, 2024Experience start
-
March 16, 2024Introduction to client
-
March 19, 2024Weekly updates for the client
-
April 16, 2024Experience end
Timeline
-
March 11, 2024Experience start
-
March 16, 2024Introduction to client
Student group to make first contact with client.
-
March 19, 2024Weekly updates for the client
Student group to have ongoing weekly updates with the client on assignment progress and to brainstorm on new ideas.
-
April 16, 2024Experience end
Project Examples
Requirements
The projects that I would be interested in are for small businesses struggling to develop new marketing ideas to expand their business. Therefore, businesses may want to expand their presence online, try new social media platforms, enter new market segments, or further enhance their communications with customers.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
March 11, 2024Experience start
-
March 16, 2024Introduction to client
-
March 19, 2024Weekly updates for the client
-
April 16, 2024Experience end
Timeline
-
March 11, 2024Experience start
-
March 16, 2024Introduction to client
Student group to make first contact with client.
-
March 19, 2024Weekly updates for the client
Student group to have ongoing weekly updates with the client on assignment progress and to brainstorm on new ideas.
-
April 16, 2024Experience end