The project involves creating a comprehensive, retail-ready brand presentation for Ofori. The goal is to provide a detailed overview of the Ofori brand, highlighting its unique heritage and point of difference in the market. Learners will delve into key product information, ensuring that the brand's offerings are clearly communicated. Additionally, the project will explore Ofori's social engagement strategies and recent press coverage, providing a holistic view of the brand's public perception. The presentation will also include resources available to support retailers at the point of sale, ensuring they have the necessary tools to effectively promote Ofori products. This project allows learners to apply their classroom knowledge of marketing, branding, and communication strategies in a practical setting.

The deliverables for this project include a polished, retail-ready brand presentation document. This document should cover the brand's heritage, point of difference, and key product information. Additionally, it should include sections on social engagement, press coverage, and retailer support resources. The final presentation should be visually appealing and ready for use in retail settings, demonstrating a clear understanding of Ofori's brand identity and market positioning.