Brand Identity Enhancement through Competitive Analysis

This project aims to conduct a comprehensive competitive analysis of brands within the North American market that share a similar target audience, ingredient deck, price point, and product portfolio with Ofori. The goal is to understand the competitive landscape and identify opportunities for differentiation. Learners will analyze competitors' strengths, weaknesses, and market positioning to refine Ofori's brand identity and DNA. The project will involve researching market trends, consumer preferences, and competitor strategies. By aligning the brand with growth objectives, learners will help Ofori enhance its market presence and appeal to its target audience. This project provides an opportunity for learners to apply marketing and strategic analysis skills acquired in the classroom.

Trade Show Strategy Optimization

The project aims to optimize Ofori's presence at industry trade shows by aligning the company's sales strategy with the most relevant events. Learners will conduct a comprehensive review of key industry trade shows, evaluating their potential impact on Ofori's brand visibility and sales objectives. The goal is to identify the most suitable trade shows that align with Ofori's target audience and strategic goals. Learners will analyze factors such as audience demographics, industry trends, and competitor presence to make informed decisions. By applying classroom knowledge of marketing strategies and event management, learners will develop a strategic plan that enhances Ofori's trade show participation. This project will enable learners to gain practical experience in strategic planning and decision-making within a real-world business context.

Ofori Brand Training and Product Knowledge Deck

The goal of this project is to create a comprehensive training deck for Ofori, a company that values its brand heritage and personalized service model. The project aims to equip staff with in-depth knowledge of each SKU, enhance their selling ceremonies, and refine application techniques. Learners will apply their classroom knowledge to develop easy-to-reference one-pagers for staff to use at the point of sale. Additionally, the project includes creating consumer-facing literature that details product knowledge, signature services, and how-to guides. This project provides an opportunity for learners to integrate marketing, communication, and product management skills in a real-world context, ensuring that Ofori's staff and consumers have access to clear and concise information.

Ofori Brand Presentation Development

The project involves creating a comprehensive, retail-ready brand presentation for Ofori. The goal is to provide a detailed overview of the Ofori brand, highlighting its unique heritage and point of difference in the market. Learners will delve into key product information, ensuring that the brand's offerings are clearly communicated. Additionally, the project will explore Ofori's social engagement strategies and recent press coverage, providing a holistic view of the brand's public perception. The presentation will also include resources available to support retailers at the point of sale, ensuring they have the necessary tools to effectively promote Ofori products. This project allows learners to apply their classroom knowledge of marketing, branding, and communication strategies in a practical setting.