Business-to-Business Marketing
12987
Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.
Marketing Strategy
Our 4th year Marketing students will apply their knowledge of the whole marketing process to a real-life organization with a particular problem/challenge related to their marketing strategy. A Community Partner project will involve the students creating a marketing strategy. There will also be a 5-6 implementation phase for this project. Please note: Partners must be willing to have a budget that students can work with in the implementation phase. They must also agree that students can publish and/or present their findings. Partners may also be asked to work with two teams.
New product launch strategy - Marketing
11078
Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.
Cross-Border Trade Transactions
11216
Collaborating within small teams, 3rd and 4th-year business students will analyze your business and provide recommendations on navigating international trade and commerce. Relevant issues or challenges could be related to global import/export procedures and documentation, foreign exchange pricing and quotations, government and private export assistance, international bank financing, export/import shipping logistics management, etc.
International Market Expansion
10983
Working in small teams, 4th year business students will study your business and reserach and analyze the best available options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan
Managing Organizational Change
11153
We are seeking project subissions for a course-based WIL project in Managing Organizational Change. Please note that there is no financial cost associated with your participation. Instead, we seek your invaluable commitment in the form of time and expertise. Students will analyze the proposed organizational change issue and apply current change management models and theories to provide recommendations and analysis on how to navigate the proposed change.
Custom Business Consulting
ORGA 410
Students focus on learning the consulting process by initializing, developing, and implementing a real-world project with a business client. Students will engage in problem diagnosis, learn and undertake different consulting approaches and styles, build client-consultant relationships, manage change, and uphold professional codes of conduct and ethics. Upon completion of this course, the student will be able to: Work cooperatively and collaboratively in a consulting project team. Differentiate internal and external consulting in terms of context, characteristics, and challenges. Distinguish between the different types of consultants and explain the differences between stakeholders in each consulting arena. Analyze an existing organization and apply consulting techniques to diagnose problems, collect information, and prepare a consulting report and implementation plan. Apply the basic principles of proposal development and project management in a consulting project. Identify and discuss ethical considerations and concerns specifically applicable to consultants.
Nonprofit Management
13522
Nonprofit organizations often face issues related to funding, sustainability, volunteer management, and leadership development. The theories and frameworks taught in this course (e.g., nonprofit management, fundraising strategies) are applied in real-world contexts to address funding gaps, build sustainable organizational models, and engage stakeholders. Students will apply their knowledge of the course content and theory to address relevant challenges and propose recommendations.
HR Strategic Planning
11148
Fourth-year Human Resources Management students will research, analyze, evaluate and develop strategic responses to a variety of current and emerging HR topics affecting organizations. Students will also develop professional competencies such as problem-solving, technological agility and collaborative teamwork.
HR Recruitment & Selection
HRMT 214
Students will produce a recruitment plan identifying: A value proposition. Target audience and recommended avenues to reach the target audience. Students also prepare a selection plan including: Recommendations on creating an application form with minimum qualifications. Example interview questions and standard answers on which to rate responses, Provide recommendations on pre-employment testing and assessment tools with the reliability and validity of the methods.
HR Learning & Development
10970
Students will be capable of developing components of training and development modules/workshops/classes for your organization's personnel challenges.
Supply Chain Process Management
11197
Is your organization seeking some extra support with demand prediction, supplier performance analysis, supply chain mapping, supply chain risk management and inventory optimization of your supply chain? If so, we have 4th year business students that are seeking the opportunity to help you by applied data analytics and predictive modelling to discover what issues might arise in your supply chain. In this course students learn about supply chain mapping, supply chain process improvements, business process re-engineering and integration, lean operations and process flow management, six-sigma quality programs and benchmarking supply chain processes against world class companies.
Knowledge Discovery & Data Management
11220
Is your organization seeking some extra support with analyzing data from a fresh perspective in a controlled manner? If so, we have 4th year business students that are seeking the opportunity to help you by going through a complete model development process to clean data, develop prediction models, and present results using dashboards (Excel or PowerBI). In this course students learn to develop proficiency in data mining techniques and the knowledge discovery process.
MGTS 401 - Advanced Data Modelling in Business
91261
Student Profile: Students in this course are in their 3rd or 4th year of B Commerce program. These students can be expected to have advanced understanding in this project area. Skills to be developed: · Use of Panel Analysis. · Practice the data preparation. · Learn the fundamentals of Data Visualization with specialized software.
Marketing Strategy
Our 4th year Marketing students will apply their knowledge of the whole marketing process to a real-life organization with a particular problem/challenge related to their marketing strategy. A Community Partner project will involve the students creating a marketing strategy. There will also be a 5-6 implementation phase for this project. Please note: Partners must be willing to have a budget that students can work with in the implementation phase. They must also agree that students can publish and/or present their findings. Partners may also be asked to work with two teams.
International expansion analysis
1. Identify current trends in various regional centres with particular attention to the implications from a Canadian perspective. 2. Identify the relevant elements to be included in a ‘region profile’ and develop one for a specific region. 3. Analyze institutional and business dynamics as well as trends and practices within a particular region. 4. Discuss the main drivers behind firm strategies and operations within and across regions. 5. Research, collect, organize, and analyze data on a specific topic. 6. Prepare and present conceptual (theory) and empirical (data) briefings on a particular region or phenomenon.
New Venture Financing
Is your organization seeking some extra support discover how viable your new business idea or department is and what are your financing options? If so, we have 4th year business students that are seeking opportunities to help you in the form of a financial business plan (forecasting). In this course students learn how to identify business opportunities, how to value business proposals with an emphasis on venture capital and to estimate financial needs.
Digital Marketing Strategy
Assessing current digital marketing strategy Recommendations for campaign strategy Implementation of a digital ad campaign.
Data Discovery - Prediction models
4th year business students that are seeking the opportunity to help you by going through a complete model development process to clean data, develop prediction models, and present results using dashboards. In this course students learn to develop proficiency in data mining techniques and the knowledge discovery process
New Venture Financing
Is your organization seeking some extra support discover how viable your new business idea or department is and what are your financing options? If so, we have 4th year business students that are seeking opportunities to help you in the form of a financial business plan (forecasting). In this course students learn how to identify business opportunities, how to value business proposals with an emphasis on venture capital and to estimate financial needs.
Data Discovery - Prediction models
4th year business students that are seeking the opportunity to help you by going through a complete model development process to clean data, develop prediction models, and present results using dashboards. In this course students learn to develop proficiency in data mining techniques and the knowledge discovery process
Supply Chain Management Process
4th year business students that are seeking the opportunity to help you by applied data analytics and predictive modelling to discover what issues might arise in your supply chain. In this course students learn about supply chain mapping, supply chain process improvements, business process re-engineering and integration, lean operations and process flow management, six-sigma quality programs and benchmarking supply chain processes against world class companies.
Managing in an International Environment
In this course, students integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students analyze the current situation of international firms and develop potential strategic alternatives for the organization. Working in small teams, 4th year business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan. Please note: Your initial acceptance in this project does not guarantee that the professor will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class. Preference will be given to manufacturing or product-based organizations rather than to services.
Level UP MacEwan Spring-Summer 2023
These projects are limited opportunities. Priority is for field placements in Design & Communications, School of Business and Leadership projects. Any remaining stipends available after these are filled will be offered to Faculty and Staff on a first-come, first serve basis (with a limit of 1 phase per project & instructor). Faculty & Staff: Please complete the waitlist form here even if your project has already been created on Riipen but does not have students attached to it. Students: Please complete this form to confirm your eligibility, and you must provide a link to the project you want to work on.
Professional Development
HRMT 318
Community Engaged Learning Community Engaged Learning at MacEwan University is a project-based teaching-learning strategy that connects classroom theory to challenges experienced in the “real world” by our Community Partners (CP). Working in small teams, HR students will create and deliver a custom professional skill development recommendation and/or a training session and/or a workshop for your organization on your specific personnel challenges. NOTE: Preference will be given to partners with HR professionals on staff who can partner with the student teams to
Change Management Consultation
ORGA 333
Is your business or organization going through a major change? We’re looking for Organizational Change Industry projects. Our students are currently studying Organizational Development, with a specific focus on Change Management. The cohort consist of 3rd year bachelors students and 2nd year (senior) diploma students. Industry partners selected will be a “Live Case Study” for the course, which means many students will be working in teams on developing tools and resources to support the changes in each company/organization. In other words, lots of ideas and resources for your company! Please note: Your initial acceptance in this project does not guarantee that the professor will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class. All selected community partners must be able to do in-person presentations if Alberta Health Services/MacEwan University deems it safe to do so.
Supply Chain Management Process
mgmt
4th year business students that are seeking the opportunity to help you by applied data analytics and predictive modelling to discover what issues might arise in your supply chain. In this course students learn about supply chain mapping, supply chain process improvements, business process re-engineering and integration, lean operations and process flow management, six-sigma quality programs and benchmarking supply chain processes against world class companies.
Data Discovery - Prediction models
mgts
4th year business students that are seeking the opportunity to help you by going through a complete model development process to clean data, develop prediction models, and present results using dashboards. In this course students learn to develop proficiency in data mining techniques and the knowledge discovery process
Organizational Behaviour & Assessment
ORGA 316
We are currently looking for partners in the community to partner with our Organizational Management course: Contemporary Organizational Behaviour and Theory. Students will look at how individuals are shaped and actively shape their organizational environment, and the effect of this dynamic for an organization’s success. Students will be reaching out to you to interview you about your organization the first week of October. Attendance at virtual presentations associated with the particular course on either January 30th or February 1st Your feedback at this presentation will help the students complete their final recommendation report, which you will receive.
Business Consulting Project
ORGA 410
Is your organization seeking some extra support to solve an ongoing business-related challenge? If so, we have 3rd and 4th year business students that are seeking opportunities to help you in the form of a for-credit Business Consulting Project. This course is an undergraduate Organizational Management course on Business Consulting and is composed of students from all streams of business (i.e., human resources, marketing, finance, etc.) looking to put those business skills to good use! Please note: We will be accepting twice as many project applications as there are student teams. Students will choose which projects they want to work with that fill their own specific skill sets during the first week of classes in September.