Competitive Analysis

Number of positions available: 3 Vendora is the first and largest Marketplace and Community for Middle Eastern Wedding Professionals in North America. We are passionate about helping engaged couples find what they need and helping the local businesses that provide these services succeed. We are driving a shift towards a demand-based, digital economy for wedding service businesses, helping them find new customers and manage their customers better. As a newly established Startup, it’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. Deliverables – A PowerPoint Presentation that includes: An identification of our current competitors An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of one pager describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. Reporting to the Product Lead Weekly Check-ins We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.

Strategic Prospecting and On-Boarding

ABOUT COMPANY Vendora is a SaaS platform that powers the marketing, advertising, and CRM needs of local wedding and events businesses. PROJECT SCOPE Number of positions available: 2+ Vendora is the first and largest Marketplace and Community for Middle Eastern Wedding Professionals in North America. We are passionate about helping engaged couples find what they need and helping the local businesses that provide these services succeed. We are driving a shift towards a demand-based, digital economy for wedding service businesses, helping them find new customers and manage their customers better. As we are planning to launch soon - We need help with prospecting and on-boarding key vendors. This role will be focused on researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. We're looking for passionate go-getters who want to move fast and create a lasting impact.

SEO and Social Media Strategy

Number of individual students required: 3 Number of students required to work in a team: 1 team of 3 Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Canva, Google Drive and Klavijo We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: A successful launch Create keywords and programming around our Brand Pillars Increase our Instagram following to 3k This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Digital Content Creation | Instagram

Positions available: 2 students Vendora is the first and largest Marketplace and Community for Middle Eastern Wedding Professionals in North America. We are passionate about helping engaged couples find what they need and helping the local businesses that provide these services succeed. We are driving a shift towards a demand-based, digital economy for wedding service businesses, helping them find new customers and manage their customers better. We are looking for passionate and talented interns to help us with creating content for Instagram, that is aligned with our vision, mission, and industry. We are looking for 2 interns. Each intern will get to work on different tasks. Deliverables : Create insightful, informative and inspirational articles to share on our IG page Daily content for IG Story to increase customer engagement Interviewing couples to highlight to added value of our platform Come up with creative ideas to increase engagement Reporting to the Marketing Lead Weekly Check-ins A student with excellent writing and video skills would be the ideal candidate for this project. We're looking for passionate go-getters who want to move fast and create a lasting impact.