Brand Identity and Graphic Design

Our company is looking to solidify our brand identity and develop a logo for our first product. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create templates and prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom templates and branding sheets with colours and logos.

Health Informatics Research

As a digital health company that empowers clinicians with the right information at the right time, Symbiotic AI creates solutions that integrate seamlessly with existing clinical information systems. This reduces or eliminates the need for our clinician end-users to enter data manually. However, seamless integration or interfacing with existing clinical information systems is no easy feat and it all starts with research into health informatics. The main objective of this project is to conduct research in the health informatics domain to help inform the interfaces requirements, product specifications, and strategic integration decisions for our first product, Revaz AI. By the end of this project, students will complete the following activities: Research Interface Specifications : Conduct in-depth research on interface specifications for integration with clinical information systems. Analyze Compatibility : Analyze and document compatibility requirements and potential integration issues with existing systems. Draft Technical Documentation : Prepare detailed technical documentation outlining research findings and interface specifications. Support Senior Developers : Assist senior developers by providing them with relevant research and technical details needed for development. Collaborate with Product Team : Present research findings to the product team to inform and guide product development decisions.

Animated Explainer Video Creation

Our company is seeking to create animated explainer videos for our first product, Revaz AI, to easily and simply communicate the value for patients and doctors. We would like to collaborate with students to create an animated video that explains our product. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Presenting iterations of animated video at multiple intervals throughout the project for feedback and direction Revising and producing a finalized video that is ready to share on our website and social media outlets Bonus steps in the process would also include: Recommending ideas for future marketing videos.

B2C2B Go To Market Strategy Research

As a B2C2B company, our primary goal is creating products that are closely aligned to our customer segment’s wants and needs, so that we can maximize our sales and impact on health care. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them. Conducting interviews with potential customers using the survey and interview guides created