Website ReDesign

Number of individual positions available: 1 Parasol Coaching is looking for a student to transition its website from Wix to SquareSpace. A SquareSpace template has already been purchased however, this student would need to add additional pages, migrate content, ensure the website it on brand, make pages search engine optimization (SEO) friendly and AODA compliant. Additionally, the website will need to link to plug-ins such as Stripe and MailerLite. The student will be provided with access to a Canva Premium account as well as a stock image library. Student should be: Familiar with SquareSpace (and Wix is an asset); Understand how to build pages for SEO and AODA compliance; Know how to connect SquareSpace to MailerLite for easy integration; Be prepared to provide a small "how-to" document and training to Parasol Coaching. Preference will be given to students who can complete this 80-hour project over a two week period.

Market Research and Lead Generation

Number of individual students required: 1 Parasol Coaching is looking for clients. You will research the best places online to find clients that align with Parasol's target audience. From there, you will identify potential coaching clients and and reach out with compelling messages to book 1-on-1 screening calls with the Founder & CEO, Rachel. The project may include, but is not limited to: Identifying new potential clients that align with our business; Compiling relevant market information; Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist in successfully prospecting within Parasol's target market with actionable recommendations that will increase sales conversions.