- Led the creation of a Kickstarter campaign, including the development of a compelling landing page
- Launched a holiday campaign through Shopify that is targeted towards men and used research developed from customer journey maps and the Brand Love Model.
- implemented automated email flows on Shopify to streamline communications between channels and improve customer engagement
- Captured behind-the-scenes content during a photoshoot, that will be used for DOUBL content pipeline

- Spearheaded the rebranding of candle packaging designs for Mosa, crafting a personal brand identity that aligns with their values and providing specialized holiday packaging to prepare for future launches
-Curated 6 non-seasonal and 2-holiday packages using software such as Adobe Illustrator and Photoshop for 3D mockups and illustrations
-Composed 1-month of social media content, increasing user engagement by 27%
- Implemented marketing strategies to improve e-commerce sales on Mosa's Shopify by conducting an in-depth competitive analysis of useful plugins

-Served as the in-house graphic designer, responsible for conceptualizing and creating cover reels, booklets, and graphics for the program
-Implemented a software solution that significantly streamlined the process for criminal background checks and vulnerable sector screening
- Researched and developed innovative strategies that effectively differentiated our mentorship program from the competition, resulting in increased engagement and enrollment

-Illustrated infographics in Canva that spotlight the achievements and accomplishments of three partnering organizations
-Compiled a comprehensive research document describing the mission, vision, and initiatives of partners and supporters

- Crafted a brand guideline in Canva that outlines the rules for using logotypes, typographic hierarchies, color palettes, and supporting visuals
-Enhanced the user experience of Renterii's upcoming app launch by designing loading screens and revising edits to pre-existing screens in Figma

The website will be appearing soon! For now, please see my past projects in my Linktree

1st Place - The Climate Change-Makers Challenge: 2023 (2 Week Hackathon)
LifeRaft is an educational platform that empowers individuals and communities to take action on the climate refugee crisis.

The Problem We Tackled:
It’s estimated by 2050, around 1.2 billion people will be displaced from their home countries due to climate change.* Natural disasters, rise in sea levels, and desertification has put many developing nations at risk of being inhabitable. Countries such as Bangladesh and Pakistan are already experiencing floods that have destroyed their land’s agriculture and put their people at risk of disease. This is not an issue of the far future but a current problem that needs immediate attention.

The term “climate refugees” has been unofficially used in activist communities to describe people who have lost their homes/country to climate change. This brings up the question of how will we respond to this global crisis, and how can we help these “climate refugees” properly adapt in the future.

Technova - 2nd Place (36 hour Hackathon)
As teens on the internet, we are well aware of the effects of social media on mental health. Social media consistently promotes triggering content, such as mental health disorders, eating disorders and serious topics like suicide, to young viewers. A report from the Center for Countering Digital Hate found that vulnerable teenagers’ accounts were sent 12 times as many self-harm videos as standard accounts (The Times, 2022).

This is what created SafeGuard.

Young viewers and minority groups who are being profited off of harmful content deserve a shield between them and the exploitative digital landscape, ensuring their online experiences are both safe and empowering.