Social Media Marketing Campaign
Our company is launching an organic sports drink. We hope to create our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.
Animated Video Creation
Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
TDW Animated Video Creation
Need a video to help create for a our website to share with our audience and let them know about TDW Consultation, and our services. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and ideally our other social media platforms. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
Blogging 1
TDW aims to create a dynamic blog that combines medical research content and news updates within the healthcare field. To achieve this, we’ll break down the process into manageable phases, ensuring student participation and leveraging AI tools. This will be a multi-project facet to give students the ability to build connections with us for further work through each project. Phase 1: Orientation and Familiarization Objective : Students understand our mission, target audience, and product offerings. Tasks : Introduce students to our company’s goals. Provide insights into our market and services. Familiarize students with anesthesiology and broader medical topics. Phase 2: Topic Generation and Recommendations Objective : Students propose relevant blog topics. Tasks : Encourage creativity in topic selection. Explore anesthesiology research areas. Suggest engaging news angles. Phase 3: Content Creation with AI Tools Objective : Students draft high-quality blog posts. Tasks : Use AI tools for research and content generation. Craft evidence-based articles. Ensure readability and accuracy. Phase 4: Iterative Refinement with Hemingway Objective : Enhance blog readability and style. Tasks : Students revise drafts based on feedback. Apply Hemingway principles for concise, clear writing. Strive for engaging storytelling. Bonus Phase: Marketing Strategies Objective : Boost blog visibility. Tasks : Students recommend innovative marketing approaches. Explore social media, partnerships, and outreach. By breaking down the process, students will have ease of access to create multiple impactful blog posts. AI tools will assist in research, while Hemingway ensures polished content
Blogging 2
TDW aims to create a dynamic blog that combines medical research content and news updates within the healthcare field. To achieve this, we’ll break down the process into manageable phases, ensuring student participation and leveraging AI tools. This will be a multi-project facet to give students the ability to build connections with us for further work through each project. Phase 1: Orientation and Familiarization Objective : Students understand our mission, target audience, and product offerings. Tasks : Introduce students to our company’s goals. Provide insights into our market and services. Familiarize students with anesthesiology and broader medical topics. Phase 2: Topic Generation and Recommendations Objective : Students propose relevant blog topics. Tasks : Encourage creativity in topic selection. Explore anesthesiology research areas. Suggest engaging news angles. Phase 3: Content Creation with AI Tools Objective : Students draft high-quality blog posts. Tasks : Use AI tools for research and content generation. Craft evidence-based articles. Ensure readability and accuracy. Phase 4: Iterative Refinement with Hemingway Objective : Enhance blog readability and style. Tasks : Students revise drafts based on feedback. Apply Hemingway principles for concise, clear writing. Strive for engaging storytelling. Bonus Phase: Marketing Strategies Objective : Boost blog visibility. Tasks : Students recommend innovative marketing approaches. Explore social media, partnerships, and outreach. By breaking down the process, students will have ease of access to create multiple impactful blog posts. AI tools will assist in research, while Hemingway ensures polished content
Blogging 3
TDW aims to create a dynamic blog that combines medical research content and news updates within the healthcare field. To achieve this, we’ll break down the process into manageable phases, ensuring student participation and leveraging AI tools. This will be a multi-project facet to give students the ability to build connections with us for further work through each project. Phase 1: Orientation and Familiarization Objective : Students understand our mission, target audience, and product offerings. Tasks : Introduce students to our company’s goals. Provide insights into our market and services. Familiarize students with anesthesiology and broader medical topics. Phase 2: Topic Generation and Recommendations Objective : Students propose relevant blog topics. Tasks : Encourage creativity in topic selection. Explore anesthesiology research areas. Suggest engaging news angles. Phase 3: Content Creation with AI Tools Objective : Students draft high-quality blog posts. Tasks : Use AI tools for research and content generation. Craft evidence-based articles. Ensure readability and accuracy. Phase 4: Iterative Refinement with Hemingway Objective : Enhance blog readability and style. Tasks : Students revise drafts based on feedback. Apply Hemingway principles for concise, clear writing. Strive for engaging storytelling. Bonus Phase: Marketing Strategies Objective : Boost blog visibility. Tasks : Students recommend innovative marketing approaches. Explore social media, partnerships, and outreach. By breaking down the process, students will have ease of access to create multiple impactful blog posts. AI tools will assist in research, while Hemingway ensures polished content
Blogging 4
TDW aims to create a dynamic blog that combines medical research content and news updates within the healthcare field. To achieve this, we’ll break down the process into manageable phases, ensuring student participation and leveraging AI tools. This will be a multi-project facet to give students the ability to build connections with us for further work through each project. Phase 1: Orientation and Familiarization Objective : Students understand our mission, target audience, and product offerings. Tasks : Introduce students to our company’s goals. Provide insights into our market and services. Familiarize students with anesthesiology and broader medical topics. Phase 2: Topic Generation and Recommendations Objective : Students propose relevant blog topics. Tasks : Encourage creativity in topic selection. Explore anesthesiology research areas. Suggest engaging news angles. Phase 3: Content Creation with AI Tools Objective : Students draft high-quality blog posts. Tasks : Use AI tools for research and content generation. Craft evidence-based articles. Ensure readability and accuracy. Phase 4: Iterative Refinement with Hemingway Objective : Enhance blog readability and style. Tasks : Students revise drafts based on feedback. Apply Hemingway principles for concise, clear writing. Strive for engaging storytelling. Bonus Phase: Marketing Strategies Objective : Boost blog visibility. Tasks : Students recommend innovative marketing approaches. Explore social media, partnerships, and outreach. By breaking down the process, students will have ease of access to create multiple impactful blog posts. AI tools will assist in research, while Hemingway ensures polished content
Blogging 5
TDW aims to create a dynamic blog that combines medical research content and news updates within the healthcare field. To achieve this, we’ll break down the process into manageable phases, ensuring student participation and leveraging AI tools. This will be a multi-project facet to give students the ability to build connections with us for further work through each project. Phase 1: Orientation and Familiarization Objective : Students understand our mission, target audience, and product offerings. Tasks : Introduce students to our company’s goals. Provide insights into our market and services. Familiarize students with anesthesiology and broader medical topics. Phase 2: Topic Generation and Recommendations Objective : Students propose relevant blog topics. Tasks : Encourage creativity in topic selection. Explore anesthesiology research areas. Suggest engaging news angles. Phase 3: Content Creation with AI Tools Objective : Students draft high-quality blog posts. Tasks : Use AI tools for research and content generation. Craft evidence-based articles. Ensure readability and accuracy. Phase 4: Iterative Refinement with Hemingway Objective : Enhance blog readability and style. Tasks : Students revise drafts based on feedback. Apply Hemingway principles for concise, clear writing. Strive for engaging storytelling. Bonus Phase: Marketing Strategies Objective : Boost blog visibility. Tasks : Students recommend innovative marketing approaches. Explore social media, partnerships, and outreach. By breaking down the process, students will have ease of access to create multiple impactful blog posts. AI tools will assist in research, while Hemingway ensures polished content
TDW SEO/Social Media Planning/Content Creation
TDW is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
TDW Web Landing Page
TDW website is in need of a landing for the time being, to be able to cycle through before the main website is back up and running. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Elementor, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with students through examining sites recommended by us, or them in respective fields to determine the best approach to our website.
TDW Digital Marketing Strategy
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?