Riipen

Visiontif - Digital Content Creation Apr Cohort

Visiontif - Digital Content Creation Apr Cohort

At Visiontif, we develop affordable AI glasses for the visually impaired. We need help to create content on Social Media to create awareness. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 2 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Write blog articles, email newsletters/sequences, and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS: * Digital Content Creators x2 IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Chun Yu

Visiontif / Durham College Marketing Management

Visiontif - Digital Content Creation Feb Cohort

Matches 2

Visiontif - Marketing Dec Cohort

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 2 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. OTHER POTENTIAL DUTIES: Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as HubSpot, Google Sheets, Excel Content development, including social posts, blog posts, LinkedIn articles, and website copy. FINAL GOALS: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Chun Yu, CEO We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, company Slack, email)

Visiontif - Marketing Nov Cohort

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 2 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. OTHER POTENTIAL DUTIES: Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as HubSpot, Google Sheets, Excel Content development, including social posts, blog posts, LinkedIn articles, and website copy. FINAL GOALS: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Chun Yu, CEO We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, company Slack, email

Category Marketing - general + 3

Visiontif - Digital Content Creation

Matches 1

Visiontif - Marketing

Matches 1

Digital Marketing Intern

At Visiontif, we develop affordable AI glasses for the visually impaired. We need help to create content on Social media to create awareness. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences, and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Category Marketing - general + 3

Category Marketing - general + 3

Visiontif - Digital Content Creation

Matches 2