Non-profit Marketing Communication Plan

About Us : We are Sona Shah Heart Foundation and our mission is to save lives around the world by providing access and quality health care to the poor. Our Situation : We do medical camps around the world going every six months. Our current project which was started in 2017 is in Chitrakoot, Madhya Pradesh in rural India. Our camps are different from other medical camps in that we create medical records on all of our patients. We have installed video cameras in the intensive care unit in Chitrakoot so we can provide medical care from the United States. Physicians and nurses have been trained so that the medications can be administered. In the past year, we have treated 60 heart attack victims and they have all survived. We work with Sadguru Trust which provides free eye care to the poor people. Our Problem : Chitrakoot is one of the poorest areas in India. Many times patients require surgery but are not able to afford them. Our organization does help support some of the patients to get their life-saving surgery. We also donate food and clothing to the poor villages around the camps. Our problem is to get awareness and market our organization to get donations to help support our work. We donate 100 percent of the money directly to the patients and none of our expenses are deducted from this.

Bowen Method Web page and Social Media

Help us bring the benefits of the Bowen Method to more people through a well designed and executed web site and social media. We are looking to grow our client. To do this we need to make our website an effective tool to attract, communicate and interact with prospects. But first what is Bowen? The Bowen method is a practice of healing the body through gentle touch. Most importantly it addresses the body as a whole. It creates gentle muscle and connective tissue movements. And they are designed to relieve blockage and stress in the body’s fascia. The techniques improve circulation, enhances the body’s ability to take in nutrients, and finally to eliminate toxins. You can see at at this link. https://youtu.be/AqzjBggu1Lk Our company began with the desire to heal and provide comfort. Our 'marketing' consists of word of mouth recommendations and a self-developed web page. Encouraged by the ways we have helped others and driven by the desire to do more we opened our clinic. The project asks the students to do the following: 1. Revise or rewrite our web page. 2. Improve our social presence