Social Media Strategy and management for Celebrate Africa Tours

Celebrate Africa Tours Inc. aims to enhance its online presence and engagement through effective social media management. The company seeks to attract more tourists by showcasing the rich cultural and natural beauty of Africa. The project involves developing a comprehensive social media strategy that aligns with the company's brand and marketing goals. Learners will analyze current social media trends, identify target audiences, and create engaging content tailored to various platforms such as Instagram, Facebook, TikTok and X. The project will also include setting measurable objectives for increasing followers, engagement rates, and website traffic. By applying classroom knowledge of digital marketing and social media analytics, learners will help Celebrate Africa Tours Inc. strengthen its online footprint and connect with potential customers.