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St. Thomas, Ontario, Canada
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- Project management Digital marketing Market expansion Product or service launch
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Recent projects
Audiobook (series) product launch
As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
Email Marketing List Growth Strategy
The main goal for the project is to develop and implement effective strategies to grow The Shooting Star Press Inc.'s email marketing list organically. This will involve several different steps for the learners, including: - Researching and analyzing the current email marketing list and its performance. - Developing creative and engaging content to attract new subscribers. - Implementing lead generation tactics such as website pop-ups, content upgrades, and social media campaigns. - Optimizing the company's website and online presence to capture email sign-ups. - Analyzing and refining the email marketing automation process to improve subscriber engagement and retention.
B2C Product Launch to New Market Research - comic book industry
As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
Written Content Editing
Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to edit and review our written materials. This will involve several different steps for the students, including: Familiarizing themselves with our organization and campaigns. Identifying general areas for improvement in our writing. Correcting grammar mistakes. Verifying content for accuracy and consistency. Reviewing citations for accuracy and consistency. Bonus steps in the process would also include: Developing guidelines for writing and editing for future