- Location
- Sherwood Park, Alberta, Canada
- Bio
-
Director of Melnyk Consultancy Ltd the Accredited Training Office (ATO) for APMG International Change Management - global accreditation and certification of CHANGE MANAGEMENT. As an emerging leader in sustainable change and transformational leadership Pauline provides professional management guidance and coaching formed in positive psychology and action learning to bring out the full potential of a leader and organization based on individual assessment, coaching presence and positive narrative, skilled consulting.
Building the capacity of individuals, teams, organizations and communities. - Companies
-
-
Sherwood Park, Alberta, Canada
-
Wetaskiwin, Alberta, Canada
-
- Categories
- Communications Leadership Marketing strategy
Socials
Achievements
Latest feedback
Project feedback
Project feedback
Project feedback
Recent projects
Website Presence and Social Media Tools
Positions available: 1-2 computer science students working as a team 60-80 hours Begins in June over 4 weeks. We want to take advantage of the research, strategies, project planning to develop web design development project and communications/PR campaign and further develop our social media reach to new markets. It's our time to grow - how can you help us. The primary focus for the students will be to work with the project teams to implement the new website development requirements to enhance the online presence for managing our Change Management Programs and Green Project Management programs. Implement and integrate new tools for WordPress , social media campaigns and client registration experience. You will be helping manage the roll out of our evolving business for Melnyk Consultancy. We will provide written feedback, assessment for your presentations, planning and innovations. Virtual attendance for the initial meetings, and final presentations and proposals. We are looking for innovative sales approaches that match our diverse clients and markets - bring your talent to the team and help us grow. Complete Communications and PR Campaign Plan and Website Design and Development Project Plan for extending reach of our products to the Canada and North American market, develop a business case and approach for this market -[ make recommendations of viability, innovation and best practice] Website Development - Conducting a needs analysis to determine increased performance of current website and platform is; creating a design proposal including mock-ups, budget, needs-analysis and timeline; building a fully-functioning website for our organization. Expectation for a complete a fully functioning website. Application Development - Selecting the best technologies for creating the application or feature (i.e. a real-time chat function); creating a fully-functioning application with optimal virtual performance and sustainability. Software Evaluation (integration of CRM) - Conducting a needs analysis; researching available options; evaluating the options within the context of our organization's budget, immediate needs, and projected needs. Application Programming Interfaces - Redesigning an existing API to simplify it; changing API technologies; designing a new API; creating or updating public-facing documentation. Creating a recommendation engine; spotting trends in existing data; spotting anomalies in security and key performance metrics, help our organization derive insights to inform decision-making. Real-Time Database - Creating a registration system with basic querying functionality; creating a dashboard to visualize key performance metrics of our organization or tool update. Software development systems and procedures, Software vendor research and evaluation to assist with other process improvement projects. This position will be primarily Virtual
Marketing Solutions
Complete research for two regions North America for marketing Change Management Certification programs, develop a marketing strategy and approach for this market. Complete research for extending reach into Australia and New Zealand market, develop a marketing strategy and approach for this market -[ make recommendations of viability and best practice]
Creative Content Creation
We would like students to help us create our progress document/graphic/video for ICF International Coaching Federation IGNITE program coaching with the Bissel Centre Edmonton. Our coaches spent 2021 dedicated to giving back to deepen the supports to the management team. Helping to create safe coaching space that was aligned with our coaching vision, with Bissel Centre mission. Ultimately, you will be working on content creation for our project, including video, social media, and other collateral that we can use as go-to awareness or marketing tools. 1. Interview key coaches and managers involved in the program. Capture the narrative in a way that can be shared by Bissel Centre, ICF Edmonton and IGNITE Program. Celebrate and capture the emotional shifts for participants and debrief with project coordinator on key shift themes. - to be shared to create greater understanding across audiences. Present the package with project partners. - seek feedback on effectiveness of medium chosen
Level UP:Marketing Strategy and Project Planning
Positions available: 1 to 3 Individuals working as a team 60 - 80 hours Beginning May over 3 week period. *Relies on information from Marketing Research done in April (Canada and North America projects) We are looking for support with marketing our Change Management Programs and Green Project Management , we would like to integrate and manage the research gained from the North American and Canadian Market project. Complete marketing strategy and project plan for evolving our business reach and overall strategy for Melnyk Consultancy. We want to take advantage of the latest pricing and distribution strategies to develop a marketing plan and communications/PR campaign and further develop our reach to new markets. It's our time to grow - how can you help us. We will provide written feedback, assessment for your presentations, research and innovations. Virtual attendance for the initial meetings, and final presentations and proposals. We are looking for bold approaches that match our diverse clients and markets - bring your A game to build a marketing business case. The primary focus for the student will be: take the Research from the North American and Canadian Projects with additional existing materials from Melnyk Consultancy. Complete Marketing Strategy and Project Plan for extending reach into Canada and North American market, develop a business case and approach for this market -[ make recommendations of viability, innovation and best practice] Develop an implementation plan for entering a new market; develop a go-to-market strategy for new products or services; identify new funding and grant opportunities and write proposals. [help us capture new revenue streams, secure new partnerships and funding.] Recommend process improvements or redesign processes; develop improvements to supply chain processes to be more responsive to changes in demand; introduce quality assurance into our internal processes; redesign incentive structures to improve employee performance and engagement. [help us be more efficient and effective processes that maximize employee performance and customer satisfaction.] Help Co-Design a new/improved sales and prospecting process for the sales team; design a new/improved pricing or service structure with the Research gained - full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct overhaul of our branding or communication strategy. [help us build and maintain a productive, diverse, inclusive, and engaged team.] Other duties the student may complete could include : (indicate other duties as exemplified below) Conduct research and data analysis. Create presentation decks and assist with presentations to key stakeholders. We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, company email, Huddle portal) Melnyk Consultancy Ltd is an Accredited Training Office for APMG International TM Change Management and GPM Green Project Management.