Social Media Engagement Strategy & Execution
Prevail Media Group aims to enhance its social media presence by effectively reaching out to new clients and leads. The project involves developing a strategic plan to engage potential clients through various social media platforms. The goal is to increase brand awareness and foster meaningful interactions with prospective clients. Learners will analyze current social media trends, identify target audiences, and will execute these strategies. The project will also involve setting measurable objectives for social media campaigns and evaluating their success. By applying classroom knowledge of digital marketing and communication strategies, learners will gain practical experience in social media management and client engagement.
Social Media Video Editing
Prevail Media Group seeks to enhance its social media presence by repurposing existing client projects and company footage into engaging video content. The goal is to create a series of short, captivating videos that can be shared across various social media platforms to increase brand visibility and audience engagement. The project involves analyzing existing footage, identifying key moments, and creatively editing them into concise, impactful videos. This project provides an opportunity for learners to apply their skills in video editing, storytelling, and social media strategy. The team will work closely with Prevail Media Group to ensure the videos align with the company's brand and messaging. The project is designed to be completed within 80 hours and is suitable for students in a media production or digital marketing program.
Market Expansion Strategy for Prevail Activations
Prevail Activations, a division of Prevail Media Group, is seeking to expand its market reach beyond its current clientele in Ontario. The goal is to establish connections with potential clients in Western Canada and the United States, thereby broadening its geographical footprint and client base. This project involves researching potential leads, identifying key industry players, and executing outreach. The team will analyze the campaigns and make adjustments according to responses and behavior to further rdevelop a strategic plan for market entry. The project will also explore potential partnerships and promotional strategies that align with Prevail Activations' brand and objectives.
Musician & Artist Video Editing
Our organization works with many talented artists in content creation but don't always get the chance to push out all the edits we should. We would like to collaborate with students to create social videos for some of the past artists we have worked with. This will involve several different steps for the students, including: Familiarizing themselves with our mission and goals. Sorting footage in a "best of" folder for current and future use Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future videos
Social Media Marketing Campaign
We would like to work with students to design and execute a social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Sending Dms and engaging with target clients Posting content that outlines with campaign Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.
Marketing Plan for Artists / Labels / Managers
Our company works in the music industry doing content for bigger artists like Walk off the Eath and the Glorious Sons. We are activating a marketing plan to raise awareness about our content services and Rock n Roll BnB. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Researching the foreign market where we have recently expanded. Assessing our existing marketing strategy and efforts. Recommending new marketing tactics. Designing promotional material for various media. Executing some sales & email campaigns Bonus steps in the process would also include: Making multiple versions of marketing materials and testing them for comparison.
Graphic Design & Marketing Plan for Aesthetics Business
We want students to help us develop brand assets and a digital marketing strategy to grow and engage our target market for our client Studio Jae . Because this is an aesthetics business it is very important the student either participates regularly or has participated in beauty services such as nails and makeup. We’d like to know how we can maximize different channels and what will work best for us. The main goals we’d like students to help us execute: Graphic & Brand Assets Brand messaging. Web assistance (squarespace) What social media & promotional plan ideas
Company Videos Creation
Our organization is just went through a re-brand and are looking for some new fresh edits about a few of our services and initatives We would like to collaborate with students to create an awareness video and a batch of social shorts. This will involve several different steps for the students, including: Familiarizing themselves with our mission and goals. Sorting footage of our company / initiatives Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.
Summer Festival Marketing Campaign
At Prevail Activations we offer larger, experiential products for rent and purchase to festivals, schools and corporate events. Summer season is one of our busiest times due to the interest from festivals. We would like to work with students to design and help execute our marketing campaigns to festivals. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.