Web App Design

Our company provides real estate brokerage management software to thousands of professionals online. We hope to gain a renewed understanding of the features and design that our target market would expect in our web app. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our web app and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired web app.

Competitive Analysis

Our company has been serving thousands of customers since 2020. Developing a comprehensive market research project for the real estate software industry involves understanding the competitive landscape, market trends, and the target audience. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including and not exclusive to: Familiarizing themselves with our company, our industry, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Recommending how our company can differentiate itself through products / services and messaging.