![Andrea McCann-Suchower](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/educator/26494/avatar/large-8586ba2e-55ab-4b7b-b105-d43c8d4b9296.jpeg)
![Andrea McCann-Suchower](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/educator/26494/avatar/small-8586ba2e-55ab-4b7b-b105-d43c8d4b9296.jpeg)
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Integrated Marketing Communications
Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Consumer Research & Insights into Branding W23
MRKT-2017
Second term, Business Administration Marketing students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Integrated Marketing Communications
MRKT-3117
Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Marketing Strategy
MRKT-2037
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Consumer Behavior and Insights for Marketing Opportunities
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Marketing Strategy
Marketing - 3019
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Integrated Marketing Communications
MRKT-3117
Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Consumer Research & Insights into Branding
MRKT-2017
Second term, Business Administration Marketing students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Retail/Channel Marketing Strategy Challenge
MRKT-3017
Student-consultants will work in groups of 4-5 to apply their knowledge in retail/channel marketing to help your retail organization seize a marketing opportunity, develop a strategic retailing plan, or solve a current marketing challenge. This course provides a study of Canadian retailing from a marketing perspective. The emphasis, therefore, is on decision making, customer analysis, site selection, organization store layout and design, and strategic planning.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
B2C Strategic Marketing
MRKT-1002
Student-consultants working in groups will develop a comprehensive B2C marketing plan for a marketing objective of your choice. This will include market segmentation, social media analysis and a competitive analysis.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Retail/Channel Marketing Strategy Challenge
MRKT-3017
Student-consultants will work in groups of 4-5 to apply their knowledge in retail/channel marketing to help your retail organization seize a marketing opportunity, develop a strategic retailing plan, or solve a current marketing challenge. This course provides a study of Canadian retailing from a marketing perspective. The emphasis, therefore, is on decision making, customer analysis, site selection, organization store layout and design, and strategic planning.
![Red River College Polytechnic](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/23/avatar/small-81a05fbe-10d3-4801-9b29-d6db68aed5fc.png)
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.