Andrea McCann-Suchower
Andrea McCann-Suchower
Instructor -
(11)
3
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Integrated Marketing Communications

Sep 25, 2023 - Dec 7, 2023

Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.

Matches 1
Category Communications + 2
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Consumer Research & Insights into Branding W23

MRKT-2017

Jan 31, 2023 - Apr 5, 2023

Second term, Business Administration Marketing students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Matches 1
Category Marketing strategy + 1
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Integrated Marketing Communications

MRKT-3117

Oct 28, 2022 - Dec 8, 2022

Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.

Matches 2
Category Communications + 2
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Consumer Research & Insights into Branding

MRKT-3010

May 16, 2022 - Aug 13, 2022

Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Matches 5
Category Marketing strategy + 1
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Marketing Strategy

MRKT-2037

Feb 23, 2022 - Apr 1, 2022

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

Matches 5
Category Digital marketing + 4
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Consumer Research & Insights into Branding

MRKT-3010

Jan 26, 2022 - Apr 26, 2022

Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Matches 11
Category Marketing strategy + 2
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Consumer Behavior and Insights for Marketing Opportunities

MRKT-3010

Jan 31, 2022 - Apr 25, 2022

Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Matches 6
Category Public relations + 3
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Consumer Research & Insights into Branding

MRKT-3010

Jan 24, 2022 - Apr 15, 2022

Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Matches 3
Category Marketing strategy + 1
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Marketing Strategy

Marketing - 3019

Jan 15, 2022 - Apr 5, 2022

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

Matches 3
Category Competitive analysis + 4
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Integrated Marketing Communications

MRKT-3117

Sep 30, 2021 - Dec 1, 2021

Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.

Matches 10
Category Communications + 2
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Consumer Research & Insights into Branding

MRKT-2017

Jul 10, 2021 - Aug 14, 2021

Second term, Business Administration Marketing students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Matches 5
Category Market research + 1
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Consumer Research & Insights into Branding

MRKT-3010

Jan 15, 2021 - Apr 24, 2021

Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Matches 9
Category Market research + 1
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Retail/Channel Marketing Strategy Challenge

MRKT-3017

Feb 20, 2021 - Apr 25, 2021

Student-consultants will work in groups of 4-5 to apply their knowledge in retail/channel marketing to help your retail organization seize a marketing opportunity, develop a strategic retailing plan, or solve a current marketing challenge. This course provides a study of Canadian retailing from a marketing perspective. The emphasis, therefore, is on decision making, customer analysis, site selection, organization store layout and design, and strategic planning.

Matches 9
Category Market research + 1
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Consumer Research & Insights into Branding

MRKT-3010

Sep 24, 2020 - Dec 6, 2020

Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Matches 9
Category Market research + 1
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

B2C Strategic Marketing

MRKT-1002

Jan 18, 2020 - Apr 20, 2020

Student-consultants working in groups will develop a comprehensive B2C marketing plan for a marketing objective of your choice. This will include market segmentation, social media analysis and a competitive analysis.

Matches 7
Category Market research + 1
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Retail/Channel Marketing Strategy Challenge

MRKT-3017

Jan 13, 2020 - Apr 26, 2020

Student-consultants will work in groups of 4-5 to apply their knowledge in retail/channel marketing to help your retail organization seize a marketing opportunity, develop a strategic retailing plan, or solve a current marketing challenge. This course provides a study of Canadian retailing from a marketing perspective. The emphasis, therefore, is on decision making, customer analysis, site selection, organization store layout and design, and strategic planning.

Matches 8
Category Market research + 1
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada

Consumer Research & Insights into Branding

MRKT-3010

Sep 25, 2019 - Dec 6, 2019

Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Matches 5
Category Market research + 1
Closed