Integrated Marketing Communications
Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.
Consumer Research & Insights into Branding W23
MRKT-2017
Second term, Business Administration Marketing students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
Integrated Marketing Communications
MRKT-3117
Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
Marketing Strategy
MRKT-2037
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
Consumer Behavior and Insights for Marketing Opportunities
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
Marketing Strategy
Marketing - 3019
Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations. In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.
Integrated Marketing Communications
MRKT-3117
Students can help solve marketing problems by providing communication solutions. Students will integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals.
Consumer Research & Insights into Branding
MRKT-2017
Second term, Business Administration Marketing students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
Retail/Channel Marketing Strategy Challenge
MRKT-3017
Student-consultants will work in groups of 4-5 to apply their knowledge in retail/channel marketing to help your retail organization seize a marketing opportunity, develop a strategic retailing plan, or solve a current marketing challenge. This course provides a study of Canadian retailing from a marketing perspective. The emphasis, therefore, is on decision making, customer analysis, site selection, organization store layout and design, and strategic planning.
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
B2C Strategic Marketing
MRKT-1002
Student-consultants working in groups will develop a comprehensive B2C marketing plan for a marketing objective of your choice. This will include market segmentation, social media analysis and a competitive analysis.
Retail/Channel Marketing Strategy Challenge
MRKT-3017
Student-consultants will work in groups of 4-5 to apply their knowledge in retail/channel marketing to help your retail organization seize a marketing opportunity, develop a strategic retailing plan, or solve a current marketing challenge. This course provides a study of Canadian retailing from a marketing perspective. The emphasis, therefore, is on decision making, customer analysis, site selection, organization store layout and design, and strategic planning.
Consumer Research & Insights into Branding
MRKT-3010
Second year, third term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.