UX/UI Design (Web App)

Our current Software platform is B2B Content Experience App that allows marketing and sales teams to ideate, plan, organize, manage and deliver high quality content and experiences that generate customer engagement. We need help redesigning our Smart Content Sites so that they become memorable experiences for customers. Business problem: One of the main sections of Repurpost is the facility to create personalized micro-websites (AKA Smart content) containing content that can be selected through a drag and drop system and then turned into a stand alone, personalized URL. Currently the design of these micro-websites is basic, not responsive and doesn't satisfy the ‘experience’, expectations and suggestions of our clients.

AI & Machine Learning Content Summarizer

We want to leverage the latest technology to gain an advantage in our market. We would like to collaborate with students to strategically apply AI or machine learning in our Content Experience Platform as our users have asked for a content summarizer Business problem: Content that is stored in the Repurpost content library is usually or expected to be reused. Most of the content attests are blog posts, articles, ... (long form) now for example if you want to use them in Social Media it is important to extract the information in shorter text, for this you must reread the entire content piece. It would be useful to be able to provide a brief summary of the content to facilitate previews of it, allowing users to quickly know if it is the right content and or be even able to use some of the preview in their social media description of the asset if they wished..

AI NLP Content Recommendation Engine

We want to leverage the latest technology to gain an advantage in our market. We would like to collaborate with students to strategically apply AI or machine learning in our Content Experience Platform. Our customers have asked for us to provide them with a Content Classification Engine. Business problem: Repurpost has at its core a content repository (DAM) where users can classify their content based on strategy (campaign, buyer persona, product line) or by tags. The problem is that the user frequently does not know which is the right tag, so content is not well classified or the tags used are not useful for other platform users.

Mobile App Design & Implementation

Our current Software platform is B2B Content Experience App that allows marketing and sales teams to ideate, plan, organize, manage and deliver high quality content and experiences that generate customer engagement. Users have requested the functionality of a mobile experience and IG Stories. To address this, we would like to add an IOS and Android App. We would like students to focus on: Selecting the best technologies to create a compatible (simplified) App version of our software that connects to customers resource centre. Create an Instagram stories integration into the app. A few areas of specific interest for us include: The reasoning behind technologies chosen. Documentation around models and attributes used to model any data.

Startup Strategic Sales Team

We are looking for energetics and enthusiastic students. To become a proactive sales team, we need assistance developing an outreach process and closing sales. We would like to equip our team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages and closing deals. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Creating a sales prospecting strategy Assisting with lead generation ideas Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. Closing deals You will be part of our team, working in our CRM and reporting to our VP Worldwide Sales in weekly meetings with your research, analysis, and recommendations, potential clients, and you will receive a commission on any deals closed . Your efforts will assist our team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Content Marketing Interns

We’re looking for energetic and social savvy students who enjoys posting on social media and blogging to help us source, curate, develop, and post content implementing strategies to increase awareness and nurture engagement for our new brand! This may include brainstorming new strategies and concepts for blog posts, social media posts, videos, podcasts and Live streaming events.

Full Stack Development for OAuth 2.0 Implementation

Our current SaaS platform is a martech that allows creators to ideate, plan, organise, manage, execute and deliver high quality content and experiences that generate customer centric engagement. Users have requested a functionality to authorize third-party applications user account access. To address this, we would like to Implement OAuth 2.0 Server. We would like students to who are motivated to work with: Node Backend MongoDB Database React.js Oauth 2 Client Register third party applications with restricted scopes

SEO and Content Creation Strategy

Our team is looking for a social media and content marketing wizard who can help us drive more traffic and (if possible) improve our SEO positioning. The primary project goals include: 1. Creating engaging content for prominent media websites 2. Keyword analysis to determine relevant search terms to our organization 3. A strategy document to outline: - Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords - Social media requirements to increase the number of followers/likes and share 4. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Working with tools and programs such as Canva and our platform Repurpost to schedule, create and distribute content. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Our objectives are to become references in the marketing industry This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Mobile App Design & Implementation

Our current Software platform is B2B Content Experience App that allows marketing and sales teams to ideate, plan, organize, manage and deliver high quality content and experiences that generate customer engagement. Users have requested the functionality of a mobile experience and IG Stories. To address this, we would like to add an IOS and Android App. We would like students to focus on: Selecting the best technologies to create a compatible (simplified) App version of our software that connects to customers resource centre. Create an Instagram stories integration into the app. A few areas of specific interest for us include: The reasoning behind technologies chosen. Documentation around models and attributes used to model any data.

Strategic AI & Machine Learning Application Analysis

We want to leverage the latest technology to gain an advantage in our market. We would like to collaborate with students to strategically apply AI or machine learning in our Content Experience Platform and understand what competitors are doing. We hope to get an end-to-end machine learning solution that we can apply. Students should be prepared to: Identify and present an opportunity within our organization, which AI could be applied. Understand solutions available to us in the industry. Create a report that provides an in-depth overview into the AI / machine learning solution. A few areas of specific interest for us include: Recommendation engines

HR Consultancy

As a start-up hiring and retaining top-quality talent is of vital importance to us. We would like to develop a system to effectively build our workforce. Working with students, we want to create a hiring practice and implement structures best practices. Students should be prepared to: Help us create employer handbooks and policies. Develop hiring systems and processes, based on best practices, employment and labour law and our organizational needs. Present a hiring methodology for our organization to adopt Assist with Employee performance and relations initiatives Production of statistical and employee engagement reports

On-line Training Course Development

We would like to develop an online training course that teaches business owners how to use our product. This project should focus on: Gathering relevant course design and content information from interviews with key stakeholders. Assessing existing online training platforms and recommending the best platform for this course. Assisting in designing the course. Assisting in developing first iteration of course (minimum viable product) We have lots of existing content to share, so the project wouldn't be starting from scratch. The bulk of the project would be course design, rather than content creation.

Market Entry Business Plan

We want students to help us build a strategic business development and solutions partner plan to grow and engage our target market in USA and identify which partners would best respond to our existing product. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging and outreach. We’d like students to help us with the following: Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance. Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix Developing an integrated online/offline communication strategy Describing the features, advantages and benefits (FAB) of a product Social Media: An analysis of how to leverage social media channels to reach different customer groups Identifying potential partners for expansion, and providing a strategic overview. How could our messaging be updated to better explain our value proposition for each partner? Outlining how to enter the market (including identification of key risks and launch strategies). Providing tactical or operational recommendations for a defined market entry/expansion strategy

Browser Plug-in Design & Implementation

Our current SaaS platform is a martech that allows creators to ideate, plan, organise, manage, executeand deliver high quality content and experiences that generate customer centric engagement. Users have requested the functionality to insert content directly from their browser and/or post from their browser content from our platform. To address this, we would like to add a browser extension for chrome and or firefox. We would like students to focus on: Selecting the best technologies and methodology for creating extension. Creating a general extension which can be easily integrated with our front and backend. A few areas of specific interest for us include: The reasoning behind technologies chosen. Documentation around models and attributes used to model any data. A brief wireframe or mock-up of the resulting system’s user interface. The product roadmap used to create the system and implementation plan including a list of user stories detailing all possible interactions with the system. The source code for the system, preferably in a source control system such as Git. A final presentation explaining what you built, what worked well, and what you would change.

Analyzing Industry and Market Data

Our Startup is ready to make some business changes and to do this we know that we need to assess the correct data to help inform our decisions. We believe we know a lot about our consumers and our target consumer base. By analyzing our competitor data, we have been able to understand trends in buying behaviours, sales targets, etc. We need to look beyond the buyer and examine our industry before we make any further business moves. Through a deep dive into our industry/market/segment, we hope to identify key market trends and new emerging trends to assist in our go-forward plans. We want to look at growth trends, stagnation patterns or decline analytics, for example. It is important for us to know where the most promising innovation exists or which areas are slowing down. We believe that there is enough industry data available to complete a study of our sector. It would be extremely helpful for a student group to look at our industry, identify key trends of growth in marketing, content experience and customer adoption, stagnation and decline. We are open to all information that seems appropriate and valuable. Using these findings, we would like a detailed and researched report on the market trends that will mean the most to the future of our business.

Business Communication and Journalism

Our startup is looking for students with knowledge of effective communication strategies. We would like to collaborate with charismatic students to help us tell a compelling story through written form. We will be pitching to news outlets, top influencers in marketing, journalists and blogs to get coverage. Possible script types may include: Business and professional written communication (e.g. public relations, technical writing, report and proposal writing, advertising copy, etc.) Podcast editing, intro and outro. Developing content. Writing and copywriting for journals, blogs and PR releases.

Startup Strategic Prospecting Plan

To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Creating a sales prospecting strategy Assisting with lead generation ideas Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations even perhaps potential clients. It should assist our team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

International Business/Marketing Consultancy

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) students or teams. A few examples of consulting projects we would like the student(s) to execute during the placement are exemplified below. Customer discovery and segment analysis Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy. Pricing analysis - (willingness to pay, competitive pricing) Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion). Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure. Trend analysis - (demographic, technology, social, economic...) Student's primary contact : Alexandra - CEO

Media & Podcast creation

Our organization wants to create an explainer video. We would like to collaborate with charismatic students to help us tell a compelling story through this medium. Based on our desired outcomes and the selected images, we would like to collaborate with students to script and create a modern, simple yet compelling explainer as well as help us with podcast creation. Possible script types may include: A brand promotional video. A recruitment video. A recognition video. Podcast editing, intro and outro. A video to be used on social media. Social Media Images and copy for distribution

International Market Entry Business Plan

We want students to help us build a marketing strategy plan to grow and engage our target market in USA and identify which international markets would best respond to our existing product. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging for each chosen market. Ideas on questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Outlining how to enter an international market (including identification of key risks and launch strategies). Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations) Identifying potential international partners for international expansion, and providing a strategic overview.